Dillian Whyte partners with Lucky Block ahead of title clash
Heavyweight boxer Dillian Whyte has been announced as the latest brand ambassador of crypto sports games platform Lucky Block, ahead of this weekend’s WBC...
Hong Kong racing strikes ‘single season record’ 11.5% prize money increase
A ‘record total’ prize money of HK$1.62 billion (approximately £158.6 million) has been announced for Hong Kong racing throughout the 2022/23 racing season.The Hong...
Rival enters combat sports space with PFL gaming partnership
The Professional Fighters League (PFL) has formed a partnership with gaming platform, Rival, which will launch the sports league’s dedicated gaming community.The collaboration enables...
Racehorse Lotto targets ‘proven demand’ with planned £2m raise
James O’Donnell and his brother Hugh have planned £2 million raise to support the expansion of their ‘Racehorse Lotto’ business to bring further growth...
NASCAR strengthens Sportradar’s presence in expanding US betting space
The National Association for Stock Car Auto Racing (NASCAR) has formed a deal with Sportradar which further strengthens the Swiss sports data and technology...
Futbin sees €105m Better Collective takeover in continued growth of esports
E-football gaming community Futbin has finalised an agreement to be acquired by Better Collective AS in a move which looks to boost the firm’s...
Cazoo strikes further links in football with LOSC partnership
Lille Olympique Sporting Club (LOSC) has formed a multi-year agreement with online automobile retailer Cazoo which becomes the main partner and new jersey sponsor...
Brian Hughes deal boosts Novibet’s brand presence in Ireland
Champion jockey Brian Hughes has partnered with Novibet as the online gambling company looks to strengthen its position in horse racing and in the...
PSG and GOAT develop ‘creative experiences’ in sleeve sponsorship
Paris Saint-Germain (PSG) has formed a partnership with GOAT as the online sneakers, apparel and accessories platform becomes the new official sleeve sponsor of...
Australian cricket enters NFT era with Rario
Cricket Australia (CA) and the Australian Cricketers Association (ACA) have formed a multi-year licensing deal with Singapore-based collectibles platform Rario and Non-Fungible Token (NFT)...