NBA names DraftKings and FanDuel co-official sports betting partners
The National Basketball Association (NBA) has announced two multiyear expanded partnerships making DraftKings and FanDuel its co-official sports betting partners.The collaboration sees both companies...
Nigel Huddleston identifies ‘room for improvement’ on sporting investment
Nigel Huddleston, Minister for Sport, Tourism, Heritage and Civil Society, believes that COVID has taught the UK about the ‘crucial role’ that sport and...
Leopardstown links with Racing Post as spectators return
As Irish horse racing begins to return to full attendance capacity after months of COVID-19-induced lockdowns, Leopardstown racecourse has renewed its partnership with the...
NFL enters ‘first deal of its kind’ with Aristocrat Gaming
The National Football League (NFL) has announced a multi-year slot machine licensing collaboration with Aristocrat Gaming.This will see the latter gain an ‘exclusive global...
Fox Sports solidifies position as home of international soccer
Fox Sports has strengthened its position as America’s home of national team soccer as the network announced an agreement with the Union of European...
UFC launches NFTs with Crypto.com partnership expansion
UFC has announced an expansion of its long-term partnership with Crypto.com that now includes an ‘exclusive line’ of UFC NFTs on the platform.The collaboration...
76ers introduce ‘new space for fans’ in first Legacy NFT’s
The Philadelphia 76ers have announced the launch of the team’s first-ever Legacy Non-Fungible Token (NFT) collection in partnership with the official jersey patch sponsor,...
WTA enhances player performance in Whoop partnership
The Women’s Tennis Association (WTA) has announced a partnership naming Whoop as the official fitness wearable partner of the organisation.In collaboration with the human...
Angel City FC creates green spaces in Klarna partnership
Angel City FC has teamed with payment platform, Klarna, in a bid to bring ‘flexible payment options to fans’, as it names the company...
England Netball cites ‘exciting’ future in Nike extension deal
England Netball has announced a three-year extension to its official partnership with Nike which originally began in 2018.The deal sees Nike continue to supply...