Mayweather Jr strengthens betting links with Oddschecker
Floyd Mayweather Jr has partnered with UK-based sports betting odds comparison site Oddschecker, strengthening his links with the sports betting space.The partnership will see...
Bolton Wanderers cuts all betting ties
Bolton Wanderers FC has announced a decision to cut all on-site betting advertisements at the University of Bolton Stadium, or enter into any new...
Premier League set to lose gambling shirt sponsorships
According to a report by Sportsmail, betting and gambling firms are set to be banned from appearing on the front of football shirts in...
PGA welcomes Therabody as principal partner to aid golfers
The Professional Golfers' Association (PGA) UK and Ireland announced that Therabody has joined its partnership programme as a principal partner.In collaboration, Therabody aims to...
WNBA finds ‘significant opportunity’ with new sporting goods partner
The Women’s National Basketball Association (WNBA) has announced that Dick’s Sporting Goods is to be named an official marketing partner of the league.The agreement...
Lakers secure first international partnership in community initiative drive
The NBA outfit, LA Lakers, has announced its community and marketing deal with Korean food company Bibigo, which establishes the team’s first international partnership.The...
Wolfsburg enters crypto and NFT space via Fanzone partnership
Bundesliga club VfL Wolfsburg has partnered with digital platform Fanzone to make its debut in the crypto and Non-Fungible Token (NFT) space, as the...
NEO expand ‘successful’ partnership with payment solution
FIFA esports top-flight team NEO has announced its extended partnership with Paysafecard after a ‘successful’ first year.The eCash payment brand will continue to be...
LSU Athletics add to Caesars list of sponsees in responsible gaming...
LSU Athletics has announced Caesars Sportsbook as the sides official gaming and sportsbook partner in an aim to expand responsible sports education, whilst adding...
Liverpool FC moves with SC Johnson for “waste-free world”
Liverpool FC has entered a ‘Goals for Change’ partnership with SC Johnson, the producer of the Mr Muscle household cleaning product, in a bid...