Legends makes PFL investment in strategic tie-up
The Professional Fighters League (PFL) has announced a strategic, long-term partnership with Legends which will see the premium experiences company take a minority ownership...
Manchester City renews regional deal with Healthpoint
Manchester City has extended its agreement with Healthpoint, which will see the Abu Dhabi-based organisation continue as the official regional healthcare partner of the...
NBC enters talks with advertisers over Tokyo 2020 viewership decline
US broadcaster NBC has entered into discussions with ‘anxious advertisers’ to compensate for the decline in viewers tuning in to watch the Tokyo 2020...
F1 enhances BWT sustainability partnership
Formula One and Best Water Technology (BWT) have expanded their ongoing sustainability-oriented partnership, with a plastic reduction commitment.Austrian water company BWT will continue to...
England players to complete IPL following Bangladesh tour postponement
The England cricket team’s tour of Bangladesh, initially pencilled for September and October 2021, has been postponed until March 2023.The England and Wales Cricket...
GFA forfeits ‘$5m’ sponsorship over match-fixing claims
The Ghana Football Association (GFA) has missed out on a commercial deal with an unnamed sponsor valued at $5 million as a result of...
Ladbrokes builds anticipation in 2021/22 football campaign
Betting company Ladbrokes has launched its new pre-season marketing campaign ahead of the 2021/22 football season.Kicking off today ahead of the upcoming club football...
Fonbet adds FC Rubin Kazan to expanding sponsorship portfolio
FC Rubin Kazan has signed up gambling operator Fonbet in a new, long-term sponsorship agreement.As part of the latest agreement, Fonbet’s logo will be...
Real Madrid expands streaming capabilities in North America
LaLiga giant Real Madrid has announced a partnership with streaming service Cinedigm to make the Spanish top-flight club’s in-house streaming platform, Real Madrid TV,...
UEFA has ‘no intention’ of following Madrid court’s ESL order
UEFA has rejected a Madrid court’s decision on Friday which ruled that the European football governing body should drop any disciplinary proceedings against clubs...