AC Milan deepens crypto engagement with BitMEX deal
AC Milan has further enhanced its engagement with the cryptocurrency and blockchain space, striking a partnership with BitMEX.As a result of the multi-year agreement,...
ICC calls for cricket to be included as an Olympic sport
The International Cricket Council (ICC) has initiated a push for cricket to be integrated into the Olympic Games in time for the Los Angeles...
Dutch Eredivisie forms responsible betting partnership with Holland Casino
The Netherlands top two football leagues, the Eredivisie and Keuken Kampioen Divisie, have partnered with Holland Casino, with the latter serving as the leagues’...
British & Irish Lions tour brings viewership success to RugbyPass
RugbyPass experienced a ‘massive uplift’ in its viewership figures during 2021, with the total audience number exceeding four million at its peak.The British and...
BT Sport enhances European football offering with Serie A coverage
BT Sport has expanded its coverage of top-flight European domestic football, incorporating Italy’s Serie A into its broadcasting portfolio. Under the terms of the three-season...
Chelsea and Parimatch ‘strive for greatness’ with new partnership
Chelsea FC has partnered with Parimatch Tech, covering the next three seasons and including branding and fan engagement opportunities.The agreement will see the firm...
Sheffield United nets new partnership with Bartercard UK
Ahead of the start of the upcoming season, Sheffield United has announced a new partnership with Bartercard UK.The collaboration means that the financial trade...
NASCAR announces plans for betting education project
US stock car motor racing operating organisation NASCAR has announced the launch of two betting education initiatives this week, as interest in sports betting...
Reading FC extends ‘special relationship’ with Casumo
Reading FC has extended its partnership with online casino operator Casumo, as the company will continue to serve as an official key partner of...
Vitality clinches latest football sponsorship with West Ham United
Health insurance and investment firm Vitality has secured another sponsorship arrangement with a prominent football team, inking a deal with West Ham United FC.The...