Sponsors back Naomi Osaka amid French Open fallout
Japanese tennis star Naomi Osaka has received the backing of a number of major sponsors, including sportswear apparel brand Nike, after withdrawing from the...
ITV responds to MP’s call for Euro 2020 gambling advertising ban
Calls for a suspension of gambling advertising during the 2020 UEFA European Championship by Ronnie Cowan, a Scottish National Party MP and gambling reform...
Brazil steps in as late Copa America replacement host
Brazil has been selected as the new host of the upcoming Copa America football tournament, following decisions by co-hosts Argentina and Colombia to withdraw...
BCCI sets IPL September re-start date in UAE
The 2021 Indian Premier League (IPL) season will resume in September and October in the United Arab Emirates (UAE), the Board of Cricket Control...
Mercedes Cup continues sponsorship drive with Betway addition
The Mercedes Cup tennis tournament has continued its drive to secure new sponsors to deal with the ‘challenging times’ of 2021, securing a deal...
Staples Centre to remain LA Lakers’ home until 2041
The Los Angeles Lakers confirmed a new long-term lease agreement with AEG, owners of the team’s current home venue, the Staples Centre.In addition to...
NBC Premier League coverage records 10% viewership dip
NBC’s broadcasting of the English Premier League has seen year-on-year viewership rate decrease by 10.3%, as detailed in the group’s latest breakdown of its...
Western Bulldogs embraces crypto in ‘groundbreaking’ first
The Western Bulldogs of the Australian Football League (AFL) has formed a ‘groundbreaking’ partnership with cryptocurrency exchange CoinSpot.The partnership marks the first time a...
Racing League unveils ‘dynamic brands’ as new partners
The Racing League has announced ‘dynamic brands’ as new partners, including media outlet News UK as well as a suite of individual team sponsors.Commencing...
Burnley FC leverages NFTs for fan engagement
Burnley FC has become the latest professional sports organisation to utilise Non-Fungible Tokens (NFTs) as a means of boosting its fan engagement strategy.The Premier...