Racing League unveils ‘dynamic brands’ as new partners
The Racing League has announced ‘dynamic brands’ as new partners, including media outlet News UK as well as a suite of individual team sponsors.Commencing...
Burnley FC leverages NFTs for fan engagement
Burnley FC has become the latest professional sports organisation to utilise Non-Fungible Tokens (NFTs) as a means of boosting its fan engagement strategy.The Premier...
FIFA: Exclusive rights and sponsors ‘paramount’ to women’s football growth
FIFA has published its Benchmarking Report, the first survey into the development of top-tier professional women’s football, identifying exclusive sponsorship and broadcasting deals as...
DAZN ‘stays true to goals’ with Sky Deutschland deal
DAZN has signed an agreement with Sky's Sky Deutschland division, launching two channels in Germany and sublicensing the broadcaster’s UEFA Champions League rights in...
Liga MX’s Chivas inks deal with Mexican national lottery
Club Deportivo Guadalajara, commonly known as Chivas, has linked with the Mexican national lottery to launch a suite of commemorative tickets.The partnership will celebrate...
HWB appoints ‘world class team’ to lead five-year strategy
The Horse Welfare Board (HWB) has strengthened its team with three ‘world class’ appointments, as it looks to implement its five-year ‘A Life Well...
Tokyo 2020 Olympic Committee denies cancellation plans
The Tokyo 2020 Organising Committee has reiterated that no board members support the cancellation of the upcoming Olympic Games, as public opposition continues to...
ESL condemns UEFA’s ‘insistent coercion’
European Super League (ESL) founding clubs FC Barcelona, Juventus FC and Real Madrid CF have described UEFA’s disciplinary proceedings as ‘insistent coercion’.The three teams...
Ibrahimovic served €50K fine by UEFA for Bethard investment
AC Milan striker Zlatan Ibrahimović has been fined €50,000 by the Appeals Body of UEFA, following an investigation into the Swedish player’s financial investment...
PGS lauds ‘beginning of a new era’ via Fanatics partnership
Paris Saint-Germain (PSG) has enhanced its partnership with sports merchandising firm Fanatics to open a permanent retail store in the US, boosting its stateside...