SBC Leaders: Lessons to be learned from sports rights-holders for gambling...
Leveraging sports clubs and leagues’ fanbases can boost betting brands’ customer appeal, according to Oddspedia CEO, Jan Möller.In the second edition of SBC Leaders...
UK government distributes further £50m in Sport Survival Package funding
The UK government has pledged a further £50 million to sports clubs and organisations across the country as part of the latest tranche of...
Betsson to ‘share the hope’ for Chile’s World Cup campaign
The Chilean national football team has selected Betsson as La Roja’s first official betting partner, penning an agreement with the Federacion de Futbol de...
Everton receives clearance for £500m stadium proposals
Everton FC’s £500 million proposal for a new stadium at the Bramley-Moore Dock site can proceed after the The Ministry of Housing, Communities and...
Williams Racing steers in Honibe as new official partner
Williams Racing has signed health and wellness brand Honibe as the race team's official partner as the 2021 Formula One (F1) season gets underway.Through the partnership,...
DAZN locks down major domestic rights agreement
Digital sports streaming service DAZN has landed the bulk of the domestic broadcast rights to the Serie A for the 2021 to 2024 cycle,...
Formula One teams with Zoom as engagement set for record growth...
Formula One has named Zoom Video Communications as the official unified connection platform of the race series.As part of the multi-year partnership, Formula One...
UEFA eyeing ‘dramatic’ reforms to FFP rules
UEFA is preparing to make ‘dramatic’ changes to its current Financial Fair Play (FFP) system as a result of the coronavirus pandemic.Discussing the potential...
Guild Esports finalises EMEA-wide Subway sponsorship
Guild Esports has struck a two-year sponsorship agreement with sandwich franchise Subway, covering 55 markets in Europe, the Middle East and Africa (EMEA).The British...
European sports sponsorship dips 9% in 2020 as football comes out...
The European sponsorship market has dipped 23% as a result of the coronavirus crisis, according to the 2021 ESA Sponsorship Market Overview.The report, conducted...