UFC enhances athlete recovery with Hyperice partnership
The UFC has agreed a new partnership with recovery and performance technology brand Hyperice in which the company’s products will be featured within the...
Aston Villa seals double deal with LT and Skilling partnerships
Aston Villa has announced two new partners to its commercial portfolio with gambling company LT and CFD trading platform Skilling striking deals with the...
Plus500 extends naming rights deal with Brumbies until 2021
Online CFD trading platform Plus500 has extended its naming rights partnership with Australian Super Rugby club Brumbies until the end of 2021.As a result...
Las Vegas Raiders and BetMGM announce betting partnership
BetMGM has been named as the Las Vegas Raiders’ official sports betting partner as American sportsbooks continue to strike agreements during the NFL regular...
Dugout expands US reach with beIN Sports North America partnership
Digital media firm Dugout has expanded its global network by partnering with beIN Sports North America to bring a variety of football content to...
Leicester City strikes Landsail Tyres partnership
Leicester City has announced a new three-year partnership with Landsail Tyres as the firm looks to enhance its brand by partnering with the Premier...
Southampton strengthens cyber security with Acronis partnership
Southampton Football Club has secured a partnership with Acronis as the club looks to strengthen its cyber security solutions, protecting team data assets and...
Paddy Power: “You have to know what you’re talking about, you...
In recent years, football sponsorship and marketing does not just end by securing a shirt deal or deploying a campaign to target a specific...
BCCI strengthens integrity ahead of IPL season with Sportradar deal
In an attempt to strengthen integrity around the sport, the Board of Control for Cricket in India (BCCI) has announced a partnership with Sportradar...
ITF rebrands Fed Cup to the Billie Jean King Cup by...
The International Tennis Federation has announced a monumental rebranding with the Fed Cup, the premier international team competition for women's tennis, confirming that it...