NFL player DeAndre Hopkins invests in wellness technology firm Therabody
Arizona Cardinals player DeAndre Hopkins has invested in wellness technology firm Therabody whilst also joining the company as its brand ambassador.In addition, the company...
Premier League agrees Chinese broadcast partnership with Tencent Sports
Following the termination of its £564m deal with PPTV, the Premier League has announced it has signed an agreement with Tencent Sports for rights...
Arsenal scores three-year Sportsbet.io partnership
Arsenal Football Club has secured a partnership with cryptocurrency-based sports betting platform, and current Southampton front-of-shirt sponsor, Sportsbet.io for the next three seasons.As a...
Juventus names Parimatch as official betting partner
Juventus has announced that technology and betting company Parimatch is the club’s latest partner as the Serie A champions prepare for the upcoming campaign....
Southampton strengthens commercial portfolio with eToro renewal
Southampton Football Club has become the latest team to secure a deal despite the Premier League season being well underway, with the team strengthening...
Macron seals seven-year WRU partnership following Under Armour exit
Macron has been announced as Welsh Rugby Union’s (WRU) new technical partner with the Italian firm striking a seven-year partnership.As part of the deal...
West Brom extends formalwear deal with Marc Darcy
Newly promoted side West Bromwich Albion and menswear brand Marc Darcy have agreed a two year extension meaning that the firm will continue as...
The FA names Vitality as Women’s FA Cup title sponsor
The FA has confirmed that health and life insurance firm Vitality has been named as the Women’s FA Cup’s new title sponsor for the...
Leicester City renews W88 partnership for 2020/21 season
Leicester City Football Club has announced that W88 will continue as the club’s official betting partner after the Asian company had its deal renewed...
AC Milan gets a wardrobe change with Harmont & Blaine partnership
Following on from Lazio’s new commercial agreement, fellow Serie A side AC Milan has agreed a new partnership with Italian apparel company Harmont &...