Arsenal Women take commercial game to new heights at Emirates
Arsenal Women is set to build on its commercial momentum by playing at Emirates Stadium for all its Women’s Super League (WSL) home matches...
WSL commercial and matchday revenue soar to new heights
The Women’s Super League (WSL) continues to go from strength to strength as Deloitte revealed that all 12 teams have surpassed revenue of more...
Why the US Open’s 2025 campaign actually works
Music, ticketing and marketing discipline make this tennis ad stickThere is a fine line in sports marketing between creating culture and chasing it. The...
Premier League unveils Olympia HQ for in-house media
The Premier League announced today (June 9) it will move its international media operations to a new headquarters at Olympia, marking a milestone in...
What NASCAR has had to cover up in Mexico
NASCAR teams are making last-minute sponsor changes to comply with Mexican advertising laws.NASCAR teams are making significant branding changes ahead of the Viva...
The irreplaceable value driving West Ham and Lyca’s partnership
As sponsors face growing pressure to prove their purpose, football partnerships can no longer lean on logo placement or visibility. In today’s landscape, long-term...
FIFA Club World Cup: How partners are building anticipation for a...
The newly reformed FIFA Club World Cup kicks-off in two weeks, but how do commercial sponsors and broadcast partners tackle marketing, sponsorship and coverage...
Sideline Moves: Big leadership shifts at LIV Golf, SailGP & more
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...
NBA team sponsorship revenue up 91% in five years
Brands spend more despite fewer NBA sponsorship dealsThe NBA generated $1.62 billion in team sponsorship revenue for the 2024–25 season, according to SponsorUnited’s NBA...
Peyton Manning latest to invest in Denver NWSL
Two-time Super Bowl winner Peyton Manning confirmed on June 3 he has joined the ownership group of Denver NWSL. The former Denver Broncos quarterback will...