Warriors set to boost fan engagement with ActiveWin partnership
ActiveWin, the Manchester-based digital agency, has announced a partnership with 21-time Super League champions the Wigan Warriors.The deal will see ActiveWin, won recently became the...
New Balance strikes partnership with The Hundred
New Balance has been unveiled as the official kit supplier for all eight teams in the ECB's much anticipated The Hundred cricket tournament.As part of...
Efbet invests millions into Bulgaria
Tsvetomir Naydenov, the owner of Bulgarian sportsbook Efbet, has announced that the company is investing BGN25m a year into Bulgarian sports.Naydenov, who is an...
Genius Sports nets new partnership with Brazilian basketball
Digital sports content, technology and integrity specialists, Genius Sports has been appointed by Brazil’s National Basketball League (LNB) to launch a major new integrity and live...
OPPO extends sponsorship portfolio into esports
Mobile phone brand OPPO has extended its sponsorship portfolio to esports, becoming an official partner of League of Legends.As the exclusive global smartphone partner...
IIHF skates to 10 year Infront extension
The International Ice Hockey Federation (IIHF) has announced the extension of its partnership with sports marketing company Infront Sports & Media until 2033.The pre-existing...
BARB reports PPV boxing takes a hit in the UK
Figures from the Broadcasters’ Audience Research Board (BARB) have revealed that UK viewership for boxing Pay Per Views have been below regular standards in...
Rangers FC deepens Indian presence with Bengaluru collaboration
Rangers Football Club is seeking to expand its fanbase in India, unveiling a new partnership with professional football club Bengaluru FC.The two year collaboration...
Manchester City elevates fan engagement with FaZe Clan
Manchester City has strengthened its presence within the esports and entertainment sector, confirming a new partnership with FaZe Clan.This collaboration aims to build new experiences...
ESPN launches to PS Vue Customers
Walt Disney Television and ESPN has entered into a new multi-year deal partnership to provide its full suite of sports, news and entertainment networks from...