The Transfer Window: DAZN, Sky Sports and Leicester City FC
Each week, InsiderSport is detailing some of the signings and departures from the business of sport. This edition takes a look at Sky's major...
England cricket legend Pietersen pens Betway partnership
Former England cricketer Kevin Pietersen has signed a deal to become Betway's "Global Cricket Ambassador" for 2019.The 2005 Ashes hero, who scored over 8000...
The thriving marketability of Manny Pacquaio
At 40 years old, Manny Pacquaio became the oldest ever fighter to capture the welterweight title when he defeated Keith Thurman last month. The...
Raheem Sterling reportedly edges closer to Air Jordan deal
Manchester City and England footballer, Raheem Sterling could be about to put pen to paper on one of the most high-profile and lucrative boot...
Andriy Shevchenko signs as BetConstruct brand ambassador
AC Milan legend and 2004 Ballon d’Or winner Andriy Shevchenko has been signed as a brand ambassador for BetConstruct and its data feed subsidiary FeedConstruct.The company said that Shevchenko...
William Hill deepens commitment to La Liga 2 with Real Oviedo
Real Oviedo has announced a new sponsorship with William Hill as the club prepares to commence its campaign in La Liga 2.The deal, which comes just a...
KNVB toasts partnership extension with Heineken
The Royal Netherlands Football Association (KNVB) has extended its partnership with Heineken until at least 2024.The extension builds on the strong relationship between the pair,...
Sheffield United unveils new partnership with Al Wefaq Rent a Car
Premier League newcomers, Sheffield United has announced another significant new commercial partnership with Saudi Arabian based Al Wefaq Rent a Car.The deal means the group becomes the...
Leicester City strikes deal with Xpress Money
Leicester City Football Club has deepened its portfolio of partners, announcing a new deal with growing money transfer brand - Xpress Money.The partnership will...
Sporting Narratives – Sunderland Till I Die: A poignant portrayal...
Every Friday, InsiderSport takes a look at a time in which a gripping sporting narrative was portrayed through the unmistakable medium of cinema.This edition...