FSG’s Liverpool trademarking faux pas
You can’t trademark the name of a location, can you? Surely not. Yet, Liverpool FC’s owners, Fenway Sports Group (FSG), have tried to do...
Financial turbulence continues as EFL season nears
As the EFL prepares for its much anticipated kick off, the plight of Bury FC and Bolton Wanderers continues to highlight the financial vulnerability...
NBA unites with Dapper Labs to boost fan engagement
The National Basketball Association (NBA) and National Basketball Players Association (NBPA) has teamed up with Dapper Labs, blockchain company and creator of CryptoKitties, to...
The DFL elevates fight against corruption with Sportradar
The DFL Deutsche Fußball Liga has strengthened its stance on integrity, with the extension of its engagement with Sportradar Integrity Services to protect against...
ZO Hammers out sponsorship upgrade with West Ham United Women’s team
ZO Skin Health has strengthened its partnership with West Ham United Women’s team, becoming the club’s official back of shirt sponsor for the new...
eToro expands portfolio of Premier League partners
Global multi-asset investment platform eToro has been announced as the ‘Official Online Trading Partner’ of Everton FC.
As part of the deal, the organisation will gain global...
iFollow set for upgrades following positive feedback
Subscription based EFL streaming platform iFollow, which allows fans to watch otherwise non-televised football matches and engage in unique content, is set to upgrade...
KP Snacks partnership expands reach of The Hundred
Aiming to expand the reach of cricket, KP Snacks has been announced as the new Official Team Partner for The Hundred.The new long-term partnership with...
NBL expands coverage with SBS partnership
The National Basketball League (NBL) has announced a new broadcast agreement with SBS.As part of the two year deal, almost double the number of games will...
La Liga remains without a UK TV broadcaster
With less than a month until the commencing of the new La Liga season, the league remains without a UK TV broadcaster.The deadline for...