NFL enters ‘first deal of its kind’ with Aristocrat Gaming
The National Football League (NFL) has announced a multi-year slot machine licensing collaboration with Aristocrat Gaming.This will see the latter gain an ‘exclusive global...
NFL and NCPG use $6.2m grant in responsibility boost
The National Council on Problem Gambling (NCPG) has received the largest grant in the organisation’s nearly 50-year history as part of a ‘transformative’ partnership...
Two Circles covers advertising sales across NFL
Two Circles has expanded its partnership with the National Football League (NFL) to cover international advertising sales across NFL-owned digital platforms.The two-year collaboration sees...
Three German cities looking to stage NFL games
The National Football League has confirmed that three cities are currently undergoing discussions in hosting regular-season games in Germany.The organisation is looking to find...
Cincinnati Bengals launches free-to-play games in Low6 partnership
The Cincinnati Bengals have launched two free-to-play games; Bengals Picks and Ultimate Bengals via a partnership with sports gamification company Low6.The NFL team is...
Genius Sports builds upon Entain and BetMGM partnership
Genius Sports has announced an expansion of its existing agreement with Entain and BetMGM in a bid to increase NFL data and fan engagement.The...
Mayweather Jr strengthens betting links with Oddschecker
Floyd Mayweather Jr has partnered with UK-based sports betting odds comparison site Oddschecker, strengthening his links with the sports betting space.The partnership will see...
Betfred to open activation tent for Broncos fans
Betfred Sports has announced plans to open its activation tent at Empower Field Stadium for every Denver Broncos home game, in a bid to...
Indianapolis Colts secure casino partnership in fan engagement boost
Indianapolis Colts and Caesars Entertainment have announced a multi-year agreement that sees Caesars Sportsbook become the sports betting partner and the only official casino...
Tappit and Clear unite ins sports-oriented contactless partnership
Global cashless and data company Tappit and secure identification provider Clear have announced a new strategy partnership focused on developing contactless offerings for professional...