NFL extends sponsorship deals on both sides of the Atlantic

The National Football League (NFL) has re-signed Old El Paso as its UK sponsor for the second year in a row, whilst also extended...

FSB releases record-breaking 2020/21 NFL figures

Sports betting and iGaming supplier, FSB, has released record-breaking figures from the National Football League (NFL) for this season so far. FSB’s online and mobile...

In-game betting will drive deeper engagement with US sports fans, says...

Close-up of an American football
In-game betting makes up a large part of the experience of watching and enjoying sports for fans, particularly in the current climate, and the...

Crystal IS technology strengthens Miami Dolphins’ fight against COVID-19

National Football League (NFL) franchise the Miami Dolphins has installed a new air purification system within its facilities to fight the COVID-19 pandemic. Crystal IS, a US-based company owned by...

BOSA – Digital: Betting partnerships allow sports teams to compete with...

Sports betting and content creation often go hand-in-hand when intertwined in conversation, with the two developing a mutually beneficial relationship in recent years. Speaking at...

NFL recognises Hyperice as official recovery technology sponsor

Hyperice has added to its roster in a new multi-year partnership with the National Football League (NFL). The sports recovery equipment manufacturer will provide NFL...

NFL Super Bowl to go cash-free with the help of Visa

The National Football League (NFL) and Visa have jointly announced plans to ensure a cash-free future for the Super Bowl. Commencing from this campaign, Visa...

NFL Pro Bowl moved online via Madden NFL 21 video game

The 2021 National Football League (NFL) Pro Bowl will be moved online after the division’s governing body made the decision to make the event...

Soup sponsor pays tribute to NFL in new EA Sports competition

EA Sports has unveiled its new Madden NFL 21 tournament, which will be sponsored by the National Football League’s (NFL) official soup sponsor, Campbell’s...

Two Circles finalises deal for TRM Partners agency

Sports marketing agency Two Circles has acquired sponsorship sales and data firm TRM Partners. Two Circles, which works with more than 300 sports rights owners...