NFL expands exposure via Genius Sports and bet365 partnership extension
The National Football League (NFL) has confirmed a collaboration with Genius Sports, which will see bet365 gain access to American Football broadcasting rights. As part...
Caesars Sportsbook named as Buffalo Bills’ sports betting partner
The National Football League’s (NFL) Buffalo Bills has formed a partnership with Caesars Entertainment to make Caesars Sportsbook an official mobile sports betting partner...
Christopher Halpin leaves ‘highly respected’ role in NFL
The National Football League’s (NFL) Christopher Halpin is set to leave his position as the Chief Strategy and Growth Officer later this month, according...
CFL ‘redefines’ relationship with fans in Genius Sports deal
The Canadian Football League Agree (CFL) has signed a partnership with Genius Sports in a bid to boost fan engagement and strengthen its media...
NFLPA, Draftkings and OneTeam together bring gamified NFTs
The NFL Players Association (NFLPA), along with DraftKings and OneTeam, has shared its plans to introduce gamified NFT (non-fungible token) collections.Set to launch on...
Kreonke £592m down following Rams move from St Louis
Arsenal FC owner Stan Kroenke has now agreed to pay £592 million to avoid a trial following Los Angeles Rams’ move from St Louis...
Sports engagement with crypto continues as Odell Beckham JR paid in...
Los Angeles Rams wide receiver Odell Beckham Jr (OBJ) has announced that he would receive his NFL salary in Bitcoin through Square’s Cash App.In...
Genius Sports’ NFL deals accounts for ‘unprecedented’ financial growth
Genius Sports has reported growth at an ‘unprecedented level’ as the company continues its significance in the US betting market. In announcing the financial results...
NFL collaborates with Ticketmaster on NFT entry
The National Football League (NFL), in collaboration with Ticketmaster, has moved to strengthen its fan engagement operations by entering the burgeoning Non-Fungible Token (NFT)...
BetMGM drafts Chris Johnson as brand ambassador state-specific focus
BetMGM has moved to strengthen its ties to the sports industry, specifically American football, whilst also enhancing its marketing in Tennessee and Arizona by...