Bridgestone Americas nets naming rights extension with the Nashville Predators
Bridgestone Americas has extended its naming rights deal with the Nashville Predators for the Bridgestone Arena through to 2030.
The agreement extends the deal by five...
The NHL collaborates with opendorse for elevated social growth
The National Hockey League (NHL) has announced a new collaboration with athlete marketing platform, opendorse.
The partnership aims to help players build their brands and increase fan...
NHL toasts new sponsorship
The Boston Beer Company's Truly Hard Seltzer has been confirmed as an official partner of the National Hockey League (NHL).
The five-year agreement partnership commences at...
NHL unites with Yandex for Russian growth
The National Hockey League (NHL) has united with one of Europe's largest internet companies, Yandex, for the league's expansion into Russia.
The deal, which commences at...
The Philadelphia Flyers nets new sportsbook partnership
SugarHouse Casino and PlaySugarHouse.com have announced a new partnership with The Philadelphia Flyers and Wells Fargo Center.
The multi-year agreement sees the brand become the official sportsbook partner...
Fox completes sports betting expansion
Fox Sports has partnered with The Stars Group for the network's expansion into sports betting, with the launch of Fox Bet.
Fox Bet will offer odds on football,...
North Carolina passes sports betting bill
Sports betting has been legalised in North Carolina, with two tribal casinos, owned by the Eastern Band of Cherokee Indians and managed by Caesars, now able to offer...
NHL confirms Sara Slane appointment
The National Hockey League (NHL) has announced the appointment of Sara Slane, as the league's new consult.
Taking up her new role, Slane will advise...
Sportradar partners with SportsGrid for 24-hour network
Sportradar has unveiled a new partnership with SportsGrid as the pair debut a free, 24-hour network dedicated to the sports betting audience.
The exclusive partnership combines...
The future of sports betting sponsorships in the US
There are big changes coming in the world of sports betting across the United States of America. In what will see the implementation of...