Latest round of sports media rights terminations hits Russia
Sports broadcasting has been further limited in Russia, in a move described as a ‘politicised act’ by one company executive.
Towards the end of last...
NHL gains first Canadian sportsbook in ‘big win’ OLG partnership
The National Hockey League (NHL) has announced a multi-year deal with the Ontario Lottery and Gaming Corporation (OLG), naming the latter’s Proline+ product as...
NHL stops all communication with Russia’s KHL
The National Hockey League (NHL) has suspended its dealings with Russia’s Kontinental Hockey League (KHL) following the country's attack on Ukraine.
In a move that...
NHL’s Connor McDavid becomes BetMGM brand ambassador
BetMGM has signed National Hockey League (NHL) centre Connor McDavid as its newest brand ambassador.
The collaboration sees the All-Star player become BetMGM’s first active...
NHL’s Russian business arrangements suspended
The Russian sports scene took another blow today in the aftermath of the invasion of Ukraine, as the National Hockey League (NHL) suspended its...
NHL reaches wider TikTok community in music and entertainment-focused deal
The National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) have formed a partnership with TikTok to deliver ‘original content and...
Toronto Maple Leafs forward signed by Bet99 in seven figure deal
The National Hockey League’s (NHL) Toronto Maple Leafs star Auston Matthews has been signed by Bet99 on an endorsement deal.
According to SportsHandle, the Canadian...
HelloFresh delivers to new audiences in treble NHL partnerships
The National Hockey League’s (NHL) Nashville Predators, New York Islanders, and Los Angeles Kings have all announced HelloFresh as the first meal kit partner...
NHL powers modern consumer experiences with Extreme Networks Wi-Fi
The National Hockey League (NHL) has formed a partnership with Extreme Networks which names the company the official Wi-Fi analytics provider and a Wi-Fi...
Sportradar strengthens Canadian Hockey League integrity measures
The Canadian Hockey League (CHL) has announced an education and bet monitoring services agreement with Sportradar Integrity Services.
The multi-year collaboration, with the division of...