CIES Football Observatory reveals the MLS’ exponential attendance growth
A report by the CIES Football Observatory has revealed that in terms of attendance, US Major League Soccer (MLS), is one of the fastest...
Perform strikes new data deal with MLB
Sports content provider, Perform has announced it has been appointed as an authorised MLB Data Distributor to U.S. sports betting operators as part of...
RingCentral unveils new partnership with the Oakland A’s
Major League Baseball side, the Oakland A’s has announced RingCentral as its official business communications partner.The newly formed partnership seeks to benefit from the...
NHL strikes new partnership with MassMutual
The National Hockey League (NHL) has announced a multiyear partnership with Massachusetts Mutual Life Insurance Company (MassMutual).The partnership, which builds on MassMutual's role...
Betting on Sports America hits major leagues with sporting delegates
Teams from all of the major professional sports leagues across the US are flocking to Betting on Sports America, the biggest dedicated sports betting...
NFL’s Morten Andersen to deliver a keynote at Betting on Sports...
Morten Andersen, who holds the all-time record for most games played in the NFL, will be delivering a keynote speech at this month’s Betting on...
Understanding the role of MCOs in modern football
There are many aspects of modern football that don’t sit well with fans. Whether it’s over-the-top salaries, the increase in player-power or ballooning TV...
NBA heads to Paris as London game axed next season
The National Basketball Association (NBA) and beIN SPORTS (beIN), the official broadcast partner of the league in France, has announced that the Charlotte Hornets...
WATCH: Using March Madness to capture the imagination of the US
In a recent interview with SBC, Benjie Cherniak of Don Best Sports emphasised that college sports is "embedded in the US culture".Speaking at last...
ESPN strengthens college sports commitment
ESPN and the American Athletic Conference has reached a 12-year extension for the conference’s global media rights, strengthening its extensive existing presence on ESPN’s...