Betting on Sports America hits major leagues with sporting delegates
Teams from all of the major professional sports leagues across the US are flocking to Betting on Sports America, the biggest dedicated sports betting...
NFL’s Morten Andersen to deliver a keynote at Betting on Sports...
Morten Andersen, who holds the all-time record for most games played in the NFL, will be delivering a keynote speech at this month’s Betting on...
Understanding the role of MCOs in modern football
There are many aspects of modern football that don’t sit well with fans. Whether it’s over-the-top salaries, the increase in player-power or ballooning TV...
NBA heads to Paris as London game axed next season
The National Basketball Association (NBA) and beIN SPORTS (beIN), the official broadcast partner of the league in France, has announced that the Charlotte Hornets...
WATCH: Using March Madness to capture the imagination of the US
In a recent interview with SBC, Benjie Cherniak of Don Best Sports emphasised that college sports is "embedded in the US culture".Speaking at last...
ESPN strengthens college sports commitment
ESPN and the American Athletic Conference has reached a 12-year extension for the conference’s global media rights, strengthening its extensive existing presence on ESPN’s...
MLS continues digital expansion with SendtoNews partnership
Digital video distribution platform SendtoNews (STN) has agreed a multi-year partnership with Major League Soccer (MLS).The deal will seek to enhance fan engagement of...
The San Francisco Giants strengthens fan engagement with 10-year Fanatics deal
The San Francisco Giants has united with Fanatics, in a 10-year omnichannel retail partnership which grants Fanatics the rights to operate all Giants Dugout Store...
USL strengthens commitment to integrity with Sportradar
The United Soccer League has strengthened its commitment to integrity, announcing an official integrity services partnership with Sportradar.
As part of the deal, Sportradar will be...
Is Trudeau edging closer to backing Canadian sports betting?
Pressure has recently mounted on Canadian Prime Minister, Justin Trudeau to follow the lead of the US and legalise single sports betting, it’s a...