DraftKings expands in NHL creating ‘exciting content’ for fans
DraftKings has announced a deal with the National Hockey League (NHL) to become its official sports betting, daily fantasy Sports and igaming Partner in...
Two Circles covers advertising sales across NFL
Two Circles has expanded its partnership with the National Football League (NFL) to cover international advertising sales across NFL-owned digital platforms.The two-year collaboration sees...
Three German cities looking to stage NFL games
The National Football League has confirmed that three cities are currently undergoing discussions in hosting regular-season games in Germany.The organisation is looking to find...
Cincinnati Bengals launches free-to-play games in Low6 partnership
The Cincinnati Bengals have launched two free-to-play games; Bengals Picks and Ultimate Bengals via a partnership with sports gamification company Low6.The NFL team is...
NHL renews Chemours partnership in sustainability push
The National Hockey League (NHL) has announced an extension of its deal with chemistry company Chemours to continue to provide environmentally and economically sustainable...
Sky Deutschland strengthens NHL content
Sky Deutschland has acquired the German broadcasting rights for the National Hockey League (NHL) until 2025. In the collaboration, Sky is to televise 300 live...
Genius Sports builds upon Entain and BetMGM partnership
Genius Sports has announced an expansion of its existing agreement with Entain and BetMGM in a bid to increase NFL data and fan engagement.The...
Caesars becomes first ever jersey patch partner of Washington Capitals
Washington Capitals has named Caesars entertainment as its first ever official jersey patch partner, in a deal that places the firm’s sportsbook logo on...
Mayweather Jr strengthens betting links with Oddschecker
Floyd Mayweather Jr has partnered with UK-based sports betting odds comparison site Oddschecker, strengthening his links with the sports betting space.The partnership will see...
Blackhawks aid Belle Tire in Chicago market expansion
The Chicago Blackhawks announced that Belle Tire will serve as the team's helmet partner, as the collaboration aids the tire company’s expansion into the...