Subway scores a touchdown with NFL partnership
Adding to its growing list of sponsors, the NFL has signed a multi-year partnership with Subway ahead of the 2020/21 campaign.
As part of...
NHL announces KitKat collaboration in Canada
The NHL has announced a multi-year partnership with Nestlé Canada, which sees KitKat become the official chocolate of the competition for the country.
As a result of...
NBA names Olybet as official betting partner
The NBA has added to its growing commercial portfolio following its latest deal with the Olympic Entertainment Group AS (OEG) which sees Olybet become...
MLB adds INTRALOT to its operator portfolio
Major League Baseball (MLB) has signed a multi-year agreement with lottery operator INTRALOT which will see the firm become an Authorised Gaming Operator of...
SBC finalises autumn calendar with Europe, US, CIS & Africa virtual...
SBC has finalised its autumn 2020 conference & exhibition calendar, with two new regional showpieces focusing on Africa and the CIS added to its...
NHL delivers multi-year Little Caesars partnership
The NHL has strengthened its partner portfolio ahead of its season conclusion by naming Little Caesars as the official pizza delivery of the league....
MKF secures Miami Dolphins strategic partnership
The Miami Dolphins have secured a new strategic partnership with fantasy sports gaming platform Monkey Knife Fight (MKF), with the US firm looking to...
Pepsi replaces Coca-Cola as Philadelphia Eagles partner
The Philadelphia Eagles have signed a seven-year partnership with PepsiCo which will see the food, snack and beverage corporation become prevalent at Lincoln Financial...
Misfits Gaming strengthens Miami Heat and Orlando Magic partnership
Esports organisation Misfits Gaming Group has expanded its partnership with Florida-based NBA sides Miami Heat and Orlando Magic, enabling both teams to include all...
UBS strikes 20-year arena naming rights deal with NHL’s Islanders
Swiss investment bank UBS has signed a 20-year arena naming rights agreement, reportedly worth $275m, for New York Islanders’ new sports venue at Belmont...