NFL enters ‘first deal of its kind’ with Aristocrat Gaming
The National Football League (NFL) has announced a multi-year slot machine licensing collaboration with Aristocrat Gaming.This will see the latter gain an ‘exclusive global...
NFL and NCPG use $6.2m grant in responsibility boost
The National Council on Problem Gambling (NCPG) has received the largest grant in the organisation’s nearly 50-year history as part of a ‘transformative’ partnership...
Matthew McEwan: DraftKings NHL deal indicative of ‘major sports marketing push’
This month, The National Hockey League (NHL) struck a partnership with DraftKings which saw the sports betting platform become its official sports betting, daily...
BMW creates ‘premium experiences’ for NHL fans
BMW has announced two separate agreements to become the official luxury automotive partner of the New York Islanders and an official partner of the...
Kansas City owners ‘shape a stronger future’ in first NWSL stadium
Kansas City NWSL owners Angie Long, Chris Long and Brittany Matthews have announced plans to construct the first soccer stadium purpose-built for a National...
NHL and NHLPA extend Upper Deck partnership with NFTs
The National Hockey League (NHL), along with the National Hockey League Players’ Association (NHLPA), announced the long-term extensions of both of the organisations’ licenses...
Penguins strengthens Agway exposure in partnership extension
Pittsburgh Penguins has announced an extension of its partnership with Agway Energy Services following the original collaboration in February 2020.This deal includes in-arena signage,...
Predators announces sports betting partnership with Bally’s
The Nashville Predators has designated Bally's as an official sports betting partner and the official free-to-play partner of the team and its Bridgestone Arena.The...
MLB talks of nationwide video-streaming launch
According to the New York Post, Major League Baseball (MLB) is in talks to launch a nationwide video-streaming service that would enable fans to...
Wild announces helmet partner in return of 82-game season
The Minnesota Wild has announced a partnership with Twin Cities Toyota dealers as the team's new helmet entitlement partner.The collaboration sees the Toyota logo...