Inter Miami signs crypto firm XBTO as debut shirt sponsor
Major League Soccer (MLS) franchise Inter Miami has named crypto-finance company XBTO as its first front-of-shirt sponsor.Prior to the agreement, Inter Miami was one...
PointsBet aid Austin FC in first MLS promotional partnership
Austin FC has signed an agreement which titles PointsBet, an online gaming operator, naming the firm a founding partner of the club in a...
Indianapolis Colts secure casino partnership in fan engagement boost
Indianapolis Colts and Caesars Entertainment have announced a multi-year agreement that sees Caesars Sportsbook become the sports betting partner and the only official casino...
Meijer bag feature across Red Wing helmets
The Detroit Red Wings has announced that Meijer, a Michigan-based grocery firm, will serve as the club's new Helmet Entitlement Partner, and will have...
Tappit and Clear unite ins sports-oriented contactless partnership
Global cashless and data company Tappit and secure identification provider Clear have announced a new strategy partnership focused on developing contactless offerings for professional...
NHL nets further NENT coverage in Poland via partnership expansion
The National Hockey League (NHL) has signed a five-year media rights agreement with Nordic Entertainment Group (NENT Group) to broadcast its 1,400 live NHL...
New York Jets add to sports betting partner portfolio
The New York Jets and WynnBET have inked a new deal as the National Football League (NFL) side continues to expand its portfolio of...
NFL renews 5G deal with Verizon for another decade
The National Football League (NFL) has announced a new 10 year partnership with Verizon, expanding its existing relationship with the technology company, with a...
Caesars land sports betting partnership with Baltimore Ravens
Baltimore Ravens has announced a new multi-faceted partnership with American casino and sports betting provider, Caesars Entertainment.The five-year agreement will see branding for the...
New York Jets become first professional sports sponsee of Fubo Sportsbook
The New York Jets have announced a multi-year partnership with upcoming comprehensive sports entertainment and wagering application, Fubo Sportsbook.The partnership centres around the creation...