NHL toasts new sponsorship
The Boston Beer Company's Truly Hard Seltzer has been confirmed as an official partner of the National Hockey League (NHL).The five-year agreement partnership commences at...
USL looks to follow lead of MLS with sports betting sponsorships
The United Soccer League (USL) is seeking to allow betting sponsorships on team shirts following a modification to its marketing rules.According to Front Office Sports, the change...
The NFL strengthens social presence with Facebook extension
The National Football League (NFL) has strengthened its partnership with Facebook, vowing to deliver more diversified NFL video content to fans worldwide through the...
ESPN viewership surges after bumper college football weekend
Leading US sports network, ESPN has seen viewing figures increase throughout last weekend, following “monster” College Football audiences and record-breaking US Open viewership.It led to the broadcaster hitting 72 million viewers...
MLB strikes new partnership with EquiLottery
Major League Baseball (MLB) has unveiled a new partnership with North America’s live sports lottery game developer, EquiLottery.The multi-year deal will see EquiLottery launch a...
Arizona Cardinals strengthens partnership with Gila Casinos
NFL franchise, the Arizona Cardinals has named Gila River Hotels & Casinos as the team’s official hotel and casino partner, strengthening the longstanding partnership between the pair.As part...
SBS strikes free-to-air partnership with the NBA
Commencing with the 2019-20 NBA season, a deal has been agreed for SBS to broadcast two regular season NBA games a week in Australia.As part...
Fans fixated on football as NFL season gets underway
Last night's curtain raiser between the Chicago Bears and the Green Bay Packers ushered in one of the most anticipated NFL seasons in history.The...
NHL unites with Yandex for Russian growth
The National Hockey League (NHL) has united with one of Europe's largest internet companies, Yandex, for the league's expansion into Russia.The deal, which commences at...
The Philadelphia Flyers nets new sportsbook partnership
SugarHouse Casino and PlaySugarHouse.com have announced a new partnership with The Philadelphia Flyers and Wells Fargo Center.The multi-year agreement sees the brand become the official sportsbook partner...