SBS strikes free-to-air partnership with the NBA
Commencing with the 2019-20 NBA season, a deal has been agreed for SBS to broadcast two regular season NBA games a week in Australia.As part...
Fans fixated on football as NFL season gets underway
Last night's curtain raiser between the Chicago Bears and the Green Bay Packers ushered in one of the most anticipated NFL seasons in history.The...
NHL unites with Yandex for Russian growth
The National Hockey League (NHL) has united with one of Europe's largest internet companies, Yandex, for the league's expansion into Russia.The deal, which commences at...
The Philadelphia Flyers nets new sportsbook partnership
SugarHouse Casino and PlaySugarHouse.com have announced a new partnership with The Philadelphia Flyers and Wells Fargo Center.The multi-year agreement sees the brand become the official sportsbook partner...
Fox completes sports betting expansion
Fox Sports has partnered with The Stars Group for the network's expansion into sports betting, with the launch of Fox Bet.Fox Bet will offer odds on football,...
Minnesota Vikings bolsters European engagement with Seven League
The Minnesota Vikings of the National Football League (NFL) has appointed Seven League to run it’s social media channels for the upcoming NFL season.As...
Atlanta’s Mercedes-Benz Stadium set for cashless future
Atlanta United's Mercedes-Benz Stadium has been confirmed as the first professional North American stadium to implement a cashless transaction and payments model.The model will commence on...
NFL deepens fan engagement on TikTok
The National Football League (NFL) has become the latest sporting organisation to partner with short-form mobile video platform TikTok.As part of the partnership, the...
Seneca seals partnership with the Buffalo Bills
NFL team, the Buffalo Bills has named Seneca Resorts & Casinos as its official casino partner.The deal, which was made by Pegula Sports & Entertainment, will commence with...
The Green Bay Packers strengthens relationship with Oneida Nation
The Green Bay Packers has strengthened its partnership with the franchise's official casino, Oneida Nation.The unique partnership follows alterations in NFL guidelines that allow...