NFL appoints former NASCAR Managing Director
The National Football League (NFL) is strengthening its senior team, with the appointment of Jon Schwartz as Senior Vice President of Communications and Public Affairs....
NBC nets rights extension with Chicago’s Bulls, Blackhawks and White Sox
NBC Sports Chicago and the White Sox, Bulls and Blackhawks have confirmed a multi-year media rights deal that provides NBC Sports Chicago with exclusive...
NFL expands sponsorship portfolio with Caesars partnership
The National Football League has unveiled a new partnership with Caesars Entertainment to become the league's first-ever 'Official Casino Sponsor of the NFL'.The multi-year...
College Football continues to rake in cable ratings
The popularity of College Football was emphasised last weekend, as ESPN announced the Playoff Semifinals as one of cable’s most-watched telecasts in 2018.The event saw...
New Orleans sports franchises confirm casino partnerships
New Orleans casino, Harrah’s has agreed a pair of deals with the city’s NBA and NFL franchises.Described as a “landmark partnership,” the property’s official titles see...
NBA unveils expansion to FanDuel partnership
The National Basketball Association (NBA) has confirmed the expansion of its existing partnership with DFS operator FanDuel, to include American sports betting.As part...
MLS enhances home advantage with playoff overhaul
Major League Soccer has revealed from the 2019 season, it will adopt a new single-elimination playoff structure.The news means that the Audi MLS Cup...
Global sports expert Jaap Kalma to drive SBC’s Betting on Sports...
SBC has secured the services of a global sports marketing and sponsorship expert to help promote the Betting on Sports Americaevent in New Jersey/New York from...
NFL’s Steelers shows support for Pittsburgh Knights
North American esports organisation Pittsburgh Knights has confirmed that it has received investment from NFL team Pittsburgh Steelers.Having been formed in 2017, the Pittsburgh Knights currently compete...
NASCAR strengthens commitment to integrity with Sportradar
NASCAR has teamed with Sportradar to strengthen its commitment to protecting the integrity of its sport.The partnership allow NASCAR to benefit from Sportradar’s renowned...