Citi Field swings for cashless experience with The New York Mets
The New York Mets and Aramark, the food and beverage provider for Citi Field and eight other MLB ballparks, unveiled a collaboration with CLEAR, for the implementation of...
Nashville Soccer Club unveils Renasant Bank as inaugural jersey sponsor
Renasant Bank has signed to become the first jersey sponsor and official banking partner of the Nashville Soccer Club.The four year partnership will see...
NFL unveils DraftKings as debut daily fantasy partner
The National Football League (NFL) has entered into a multi-year partnership with DraftKings to make the brand its first-ever official daily fantasy partner.As part...
ESPN elevates content with Facebook deal
ESPN is elevating social engagement in a new content partnership with Facebook.The agreement brings exclusive digital shows and content to Facebook Watch. At launch,...
NHL toasts new sponsorship
The Boston Beer Company's Truly Hard Seltzer has been confirmed as an official partner of the National Hockey League (NHL).The five-year agreement partnership commences at...
USL looks to follow lead of MLS with sports betting sponsorships
The United Soccer League (USL) is seeking to allow betting sponsorships on team shirts following a modification to its marketing rules.According to Front Office Sports, the change...
The NFL strengthens social presence with Facebook extension
The National Football League (NFL) has strengthened its partnership with Facebook, vowing to deliver more diversified NFL video content to fans worldwide through the...
ESPN viewership surges after bumper college football weekend
Leading US sports network, ESPN has seen viewing figures increase throughout last weekend, following “monster” College Football audiences and record-breaking US Open viewership.It led to the broadcaster hitting 72 million viewers...
MLB strikes new partnership with EquiLottery
Major League Baseball (MLB) has unveiled a new partnership with North America’s live sports lottery game developer, EquiLottery.The multi-year deal will see EquiLottery launch a...
Arizona Cardinals strengthens partnership with Gila Casinos
NFL franchise, the Arizona Cardinals has named Gila River Hotels & Casinos as the team’s official hotel and casino partner, strengthening the longstanding partnership between the pair.As part...