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EFL
BREAKING
Features & Analysis
Time to read: 3 min
Steve Birch: Sky Bet’s EFL partnership ‘most significant’ in professional sport
January 4, 2022
BREAKING
Europe
Time to read: 2 min
Nadine Dorries to oversee UK sport as new DCMS head
September 16, 2021
BREAKING
Social
Time to read: 2 min
TikTok finalises Wrexham AFC shirt sponsorship
June 30, 2021
BREAKING
Media Rights
Time to read: 4 min
Government to review Premier League’s £4.5bn media rights extension
May 13, 2021
BREAKING
Media Rights
Time to read: 2 min
Premier League turnover drops 9% during 2019/20 campaign
April 23, 2021
BREAKING
Partners
Time to read: 2 min
Cambridge United teams up with GamCare and YGAM for launch of new campaign
February 11, 2021
BREAKING
Fan Engagement
Time to read: 3 min
Stoke contemplating match screenings at bet365 Stadium
November 2, 2020
BREAKING
Sponsorship
Time to read: 2 min
Papa John’s announced as new EFL Trophy sponsor
October 28, 2020
BREAKING
Latest News
Time to read: 2 min
EFL backs Sky Bet sponsorship deal ahead of Gambling Act review
October 26, 2020
BREAKING
Sponsorship
Time to read: 2 min
AFC Bournemouth signs MSP Capital as front-of-shirt sponsor
September 2, 2020
BREAKING
Sponsorship
Time to read: 2 min
Blackburn Rovers announces Recoverite Compression as front-of-shirt sponsor
September 1, 2020
BREAKING
Fan Engagement
Time to read: 2 min
EFL agrees Sky Sports streaming partnership for non-televised matches
August 26, 2020
BREAKING
Sponsorship
Time to read: 2 min
Swansea drops gambling sponsorship following university agreement
August 20, 2020
BREAKING
Integrity
Time to read: 2 min
Macclesfield Town relegated following EFL appeal victory
August 12, 2020
BREAKING
Sponsorship
Time to read: 2 min
Leeds United makes club commercial history with Celton Manx partnership
August 10, 2020
BREAKING
Football
Time to read: 3 min
League One & Two clubs introduce salary caps following vote
August 7, 2020
BREAKING
Football
Time to read: 2 min
Premier League reverts back to three sub rule following club vote
August 6, 2020
BREAKING
Sponsorship
Time to read: 2 min
EFL highlights betting firms’ ‘significant contributions’ in response to Lords report
July 3, 2020
BREAKING
Integrity
Time to read: 2 min
DCMS Chair Knight warns that ‘10-15 clubs’ could suffer Wigan fate
July 2, 2020
BREAKING
Integrity
Time to read: 2 min
Wigan Athletic enters administration following COVID crisis
July 1, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Birmingham City continues StreamAMG partnership following new deal
June 30, 2020
BREAKING
Integrity
Time to read: 2 min
Paul Elliott confirmed as Charlton owner following ESI takeover
June 11, 2020
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MLB regional broadcast rights hold firm at $1.6bn
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How much will clubs pay under the IFR’s levy?
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Q&A: Inside West Ham's 'boundary-pushing' fan beer launch
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Partnership Playbook: Racing stripes, yoghurt and F1 points
5
USL links new branding to promotion and relegation plan
6
Sideline Moves: Eintracht Frankfurt top job taken by Hellmann as Krösche exits
7
US Ski & Snowboard tackles fragmented sports rights
Features
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026