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Premier League
BREAKING
Sponsorship
Time to read: 3 min
Cadbury develops Premier League portfolio with Arsenal partnership
August 17, 2020
BREAKING
Sponsorship
Time to read: 2 min
Southampton readies new front-of-shirt sponsor following LD Sports cancellation
August 17, 2020
BREAKING
Sponsorship
Time to read: 2 min
Leeds United makes club commercial history with Celton Manx partnership
August 10, 2020
BREAKING
Football
Time to read: 2 min
Premier League reverts back to three sub rule following club vote
August 6, 2020
BREAKING
Sponsorship
Time to read: 2 min
Chelsea and Cadbury look to boost small businesses with new partnership 
August 5, 2020
BREAKING
Data
Time to read: 2 min
Report: Fulham to receive upwards of £135m for play-off victory
August 4, 2020
BREAKING
Sponsorship
Time to read: 2 min
Crystal Palace strikes W88
front-of-shirt partnership
August 3, 2020
BREAKING
Football
Time to read: 3 min
PIF cites ‘prolonged process’ for Newcastle takeover collapse
July 31, 2020
BREAKING
Sponsorship
Time to read: 2 min
COVID-19 implications cost top clubs €751m in brand value
July 30, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Arsenal boosts fan engagement with Intel Sports extension
July 29, 2020
Bournemouth
BREAKING
Football
Time to read: 2 min
Bournemouth partners with SecuTix to launch new ticketing system
July 29, 2020
BREAKING
Integrity
Time to read: 3 min
EFL Clubs in danger according to DCMS Committee report
July 24, 2020
BREAKING
Sponsorship
Time to read: 2 min
Leicester City reveals front-of-shirt Thailand partnership
July 23, 2020
BREAKING
Sponsorship
Time to read: 2 min
Leeds United nets ‘record-breaking’ five-year adidas partnership
July 22, 2020
BREAKING
Sponsorship
Time to read: 2 min
Liverpool strikes global partnership with the country of Mauritius
July 21, 2020
BREAKING
Football
Time to read: 2 min
Bridgepoint eyes significant investment in Women's Super League
July 20, 2020
BREAKING
Sponsorship
Time to read: 2 min
Newcastle United strikes extension with online sportsbook FUN88
July 20, 2020
BREAKING
Fan Engagement
Time to read: 3 min
PM reveals blueprint for bringing fans back to stadiums
July 17, 2020
BREAKING
Sponsorship
Time to read: 4 min
Interbrand: How brands can win sports fans over behind closed doors
July 6, 2020
BREAKING
Integrity
Time to read: 2 min
DCMS Chair Knight warns that ‘10-15 clubs’ could suffer Wigan fate
July 2, 2020
BREAKING
Integrity
Time to read: 3 min
Women’s football receives £1m boost from the Premier League
July 1, 2020
BREAKING
Sponsorship
Time to read: 2 min
West Ham strikes ‘long term’ Umbro extension
June 30, 2020
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1
MLB regional broadcast rights hold firm at $1.6bn
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Partnership Playbook: Racing stripes, yoghurt and F1 points
3
Q&A: Inside West Ham's 'boundary-pushing' fan beer launch
4
FIFA’s World Cup 2026 ticket and hospitality income reaches $5bn
5
USL links new branding to promotion and relegation plan
6
Sideline Moves: Eintracht Frankfurt top job taken by Hellmann as Krösche exits
7
How much will clubs pay under the IFR’s levy?
Features
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026