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Premier League
BREAKING
Sponsorship
Time to read: 2 min
West Brom extends formalwear deal with Marc Darcy
September 17, 2020
BREAKING
Sponsorship
Time to read: 2 min
Leicester City renews W88 partnership for 2020/21 season
September 16, 2020
BREAKING
Sponsorship
Time to read: 2 min
Manchester City renews Nexen Tire partnership
September 16, 2020
BREAKING
Sponsorship
Time to read: 2 min
Wolves and Aeroset agree 'first of its kind’ sleeve sponsorship
September 14, 2020
BREAKING
Sponsorship
Time to read: 2 min
Leicester City nets Parimatch
training wear partnership
September 14, 2020
BREAKING
Sponsorship
Time to read: 2 min
Sheffield United strengthens commercial portfolio
with FTG partnership
September 11, 2020
BREAKING
Sponsorship
Time to read: 2 min
Tottenham Hotspur announces
multi-year partnership with Libertex
September 11, 2020
BREAKING
Sponsorship
Time to read: 5 min
Marathonbet: Gambling sponsors need to create an emotional connection
September 10, 2020
BREAKING
Sponsorship
Time to read: 2 min
Hublot replaces TAG Heuer as the Premier League’s official timekeeper
September 9, 2020
BREAKING
Media Rights
Time to read: 2 min
Premier League strikes broadcaster agreement to air every September fixture
September 9, 2020
Liverpool
BREAKING
Fan Engagement
Time to read: 2 min
Cadbury supports Virtual Employability Programme with Liverpool partnership
September 8, 2020
BREAKING
Sponsorship
Time to read: 2 min
Fulham announces BetVictor as
front-of-shirt sponsor
September 7, 2020
BREAKING
Sponsorship
Time to read: 2 min
Southampton strikes Vitality partnership
September 7, 2020
Premier League
BREAKING
Media Rights
Time to read: 2 min
Premier League terminates Chinese media-rights partnerships
September 3, 2020
BREAKING
Sponsorship
Time to read: 2 min
Crystal Palace secures IQONIQ sleeve sponsorship deal
September 1, 2020
BREAKING
Media Rights
Time to read: 2 min
Premier League seeks to air behind-closed-door games with 3pm blackout suspended
August 28, 2020
BREAKING
Sponsorship
Time to read: 2 min
Crystal Palace extends Utilita Energy academy partnership
August 28, 2020
BREAKING
Sponsorship
Time to read: 2 min
Leeds United strikes ‘ground-breaking’ JD sleeve sponsorship
August 27, 2020
BREAKING
Sponsorship
Time to read: 2 min
Southampton names Sportsbet.io as new front-of-shirt sponsor
August 25, 2020
BREAKING
Features & Analysis
Time to read: 3 min
Report: UK fans in favour of watching sports exclusively on streaming platforms
August 21, 2020
BREAKING
Esports
Time to read: 7 min
CSM: Why more football clubs are transitioning into esports
August 19, 2020
BREAKING
Fan Engagement
Time to read: 2 min
West Brom partners with StreamAMG
to enhance WBA TV
August 18, 2020
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MLB regional broadcast rights hold firm at $1.6bn
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3
Q&A: Inside West Ham's 'boundary-pushing' fan beer launch
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Partnership Playbook: Racing stripes, yoghurt and F1 points
5
USL links new branding to promotion and relegation plan
6
Sideline Moves: Eintracht Frankfurt top job taken by Hellmann as Krösche exits
7
US Ski & Snowboard tackles fragmented sports rights
Features
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026