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Premier League
Liverpool
BREAKING
Fan Engagement
Time to read: 2 min
Cadbury supports Virtual Employability Programme with Liverpool partnership
September 8, 2020
BREAKING
Sponsorship
Time to read: 2 min
Fulham announces BetVictor as
front-of-shirt sponsor
September 7, 2020
BREAKING
Sponsorship
Time to read: 2 min
Southampton strikes Vitality partnership
September 7, 2020
Premier League
BREAKING
Media Rights
Time to read: 2 min
Premier League terminates Chinese media-rights partnerships
September 3, 2020
BREAKING
Sponsorship
Time to read: 2 min
Crystal Palace secures IQONIQ sleeve sponsorship deal
September 1, 2020
BREAKING
Media Rights
Time to read: 2 min
Premier League seeks to air behind-closed-door games with 3pm blackout suspended
August 28, 2020
BREAKING
Sponsorship
Time to read: 2 min
Crystal Palace extends Utilita Energy academy partnership
August 28, 2020
BREAKING
Sponsorship
Time to read: 2 min
Leeds United strikes ‘ground-breaking’ JD sleeve sponsorship
August 27, 2020
BREAKING
Sponsorship
Time to read: 2 min
Southampton names Sportsbet.io as new front-of-shirt sponsor
August 25, 2020
BREAKING
Features & Analysis
Time to read: 3 min
Report: UK fans in favour of watching sports exclusively on streaming platforms
August 21, 2020
BREAKING
Esports
Time to read: 7 min
CSM: Why more football clubs are transitioning into esports
August 19, 2020
BREAKING
Fan Engagement
Time to read: 2 min
West Brom partners with StreamAMG
to enhance WBA TV
August 18, 2020
BREAKING
Sponsorship
Time to read: 3 min
Cadbury develops Premier League portfolio with Arsenal partnership
August 17, 2020
BREAKING
Sponsorship
Time to read: 2 min
Southampton readies new front-of-shirt sponsor following LD Sports cancellation
August 17, 2020
BREAKING
Sponsorship
Time to read: 2 min
Leeds United makes club commercial history with Celton Manx partnership
August 10, 2020
BREAKING
Football
Time to read: 2 min
Premier League reverts back to three sub rule following club vote
August 6, 2020
BREAKING
Sponsorship
Time to read: 2 min
Chelsea and Cadbury look to boost small businesses with new partnership 
August 5, 2020
BREAKING
Data
Time to read: 2 min
Report: Fulham to receive upwards of £135m for play-off victory
August 4, 2020
BREAKING
Sponsorship
Time to read: 2 min
Crystal Palace strikes W88
front-of-shirt partnership
August 3, 2020
BREAKING
Football
Time to read: 3 min
PIF cites ‘prolonged process’ for Newcastle takeover collapse
July 31, 2020
BREAKING
Sponsorship
Time to read: 2 min
COVID-19 implications cost top clubs €751m in brand value
July 30, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Arsenal boosts fan engagement with Intel Sports extension
July 29, 2020
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Will the London Broncos compete in the 26/27 Super League season?
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
3
How AS Monaco and Payhound are building a partnership beyond visibility
4
How YouTube aims to contend in a competitive sports rights field   
5
Arsenal scrap Emirates Stadium expansion, opt for hospitality and retail upgrades
Features
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
BREAKING
Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026