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William Hill
beryl burton clycling
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Cycling
Time to read: 2 min
William Hill grants Sports Book of the Year to Beryl Burton memoir
December 2, 2022
Celtic FC, Celtic Park
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Europe
Time to read: 2 min
Celtic FC enlists William Hill to operate in-stadia betting offering
November 2, 2022
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Europe
Time to read: 3 min
Patrice Evra and Beryl Burton featured on William Hill Sports Book Awards longlist
September 29, 2022
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Horse Racing
Time to read: 2 min
Racing League backed twice by William Hill in betting partnership
July 26, 2022
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Football
Time to read: 2 min
Sky Sports News partners William Hill to boost sport-focused strategies
July 11, 2022
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Latest News
Time to read: 2 min
Michael Holding wins William Hill Sports Book of the Year
December 7, 2021
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Features & Analysis
Time to read: 3 min
SBC Leaders membership expands ahead of SBC Summit Barcelona
September 2, 2021
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Partners
Time to read: 2 min
William Hill secures title sponsorship of Racing League
July 23, 2021
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Integrity
Time to read: 3 min
Edinburgh City backs The Big Step gambling campaign
June 25, 2021
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Media Rights
Time to read: 2 min
Major League Rugby forges streaming and data partnership with Genius Sports
March 10, 2021
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Features
Time to read: 5 min
Connecting Brands: How influencer marketing has helped the sports sector ride the wave of the pandemic
March 5, 2021
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Sponsorship
Time to read: 2 min
Memphis Grizzlies signs deal with WynnBET as operator continues expansion
February 12, 2021
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Partners
Time to read: 2 min
NHL takes equity stake in PointsBet via new partnership
February 10, 2021
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Sponsorship
Time to read: 2 min
Paddy Power to headline ITV Racing coverage
January 4, 2021
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Latest News
Time to read: 2 min
SBC Leaders announces association’s first members
December 16, 2020
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Sports
Time to read: 6 min
Sportradar and NBA among SBC Summit
Barcelona - Digital speaker line-up
August 19, 2020
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Sponsorship
Time to read: 2 min
Scottish FA and William Hill announces end of partnership
February 24, 2020
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Sponsorship
Time to read: 2 min
William Hill bets big on MMA with Bellator partnership
February 21, 2020
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UK
Time to read: 3 min
BBC and BT Sports in talks for extended FA Cup coverage
January 13, 2020
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UK
Time to read: 3 min
Operators back BGC stance on FA Cup broadcasting rights
January 9, 2020
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North America
Time to read: 2 min
Las Vegas Golden Knights strikes partnership with IGT
October 17, 2019
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Latest News
Time to read: 3 min
Strongest ever SBC Awards shortlists announced
October 8, 2019
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Most Read
1
MLB regional broadcast rights hold firm at $1.6bn
2
How much will clubs pay under the IFR’s levy?
3
Q&A: Inside West Ham's 'boundary-pushing' fan beer launch
4
Partnership Playbook: Racing stripes, yoghurt and F1 points
5
USL links new branding to promotion and relegation plan
6
Sideline Moves: Eintracht Frankfurt top job taken by Hellmann as Krösche exits
7
US Ski & Snowboard tackles fragmented sports rights
Features
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026