West Ham United women’s team has launched ‘In Plain Sight‘ campaign to raise awareness of skin cancer, in partnership with ZO Skin Health, its official skincare partner.
As part of skin cancer awareness month, the campaign aims to educate and protect supporters of the club by providing free online skin consultations and personalised treatment protocol.
Nathan Thompson, Chief Commercial Officer at West Ham United, commented: “We’re proud to launch this purpose-driven campaign, in association with ZO Skin Health. ZO’s commitment to educate and protect West Ham fans, particularly in providing free skin consultations through this campaign, is something that we truly value.”
Skin cancer is the most common form of cancer in the UK, with over 250,000 cases of non-melanoma skin cancer diagnosed each year, with rates predicted to reach almost 400,000 per year by 2025.
Furthermore, an estimated 17,500 cases of melanoma are diagnosed every year in the UK, which is predicted to rise to 20,000 per year by 2025. However, if detected early, most skin cancers can be cured.
These statistics were put at the heart of the club’s partnership with ZO Skin Health. Under the current agreement, the pair aim to educate fans about the dangers of sun exposure and raise awareness of skin cancer, as well as highlight the benefits of the skin care providers products.
Raffi Eghiayan, ZO Skin Health Product Development and Marketing Director, said: “We are incredibly proud to launch this campaign with West Ham United women’s team, furthering our support for the Club beyond traditional methods.”
Players from West Ham United women’s team, Mackenzie Arnold, Kristie Mewis and Shelina Zadorsky, participated in a game of ‘spot the difference’ to highlight the challenges of identifying skin changes.
At first, the game’s images featured differences that were easy to spot, with the final images showing minor skin alterations, which signifying a potential skin issue. The players struggled to find a difference in the latter images, showcasing how difficult it is to identify subtle skin changes.
The women’s team has partnered with several brands in the health industry. In March, the club named Femfresh as its official feminine hygiene partner to emphasise the importance of women’s health and ‘empower’ the club’s supporters.
Arnold, Captain of the women’s team, stated: “As a team, we are really proud to support the ‘In Plain Sight’ campaign.
“Taking part in the activation was an eye-opening experience and has highlighted the importance of raising awareness for the dangers of skin cancer.”
