Corinthians have announced a 10-year agreement with IBM to modernise the technology supporting its stadium.
The link-up means that this year’s Copa Libertadores winners will be the first Latin American and Brazilian team to explore digital transformation capabilities with a 360-degree approach both inside and outside the stadium.
The club is anticipating key benefits to be experienced by 2019 aiming to be able to provide insights for the coach and technical staff while transforming its fans’ experience.
IBM will help modernise and manage the whole information technology environment of the Corinthians Arena with cognitive delivery capabilities through the IBM Services Platform with Watson and its “Fiel Torcedor” loyalty platform hosted on the IBM Cloud, integrating third party systems as well.
IBM will also manage legacy systems, which will be updated and improved, such as the current access turnstiles in compliance with FIFA standards, as well as the management of their fan program system and ticket selling.
Today Corinthians registers over 117 thousand fans in their “Fiel Torcedor” program, and it is estimated that the Club has more than 33 million fans in Brazil. With this transformation, Corinthians expects to double the number of fans registered in their loyalty program in the next 18 months, by offering new products and services.
Luis Paulo Rosenberg, Corinthians Marketing Director commented: “We are convinced of the benefits that a global partner like IBM can bring to Corinthians in general and to the Arena in particular, making the convergence of technologies and Artificial Intelligence key to a new era of possibilities for the fans, improving the experience of each and every Corinthians fan during and after the match day.
“There will be one way to support before and a whole new way after this contract, which will allow unprecedented ways of immersion in the most loved club of Brazil. Everything will change, and the passion, that’s always the same, will find new ways of expression from today on.”
IBM Brazil General Manager, Antonio Martins added: “Corinthians is leveraging Watson Artificial Intelligence to redefine the way we will experience soccer through its digital reinvention. The club has been pioneering and innovating to improve the experience, comfort, connectivity, engagement and communication of its fans in the games, in addition to expanding its opportunities of business and partnerships.
“We are excited to be the partner of choice in leading a new era of soccer experience through AI, cloud, driving digital transformation through IBM Services in the Brazilian sport environment.”