Infront has confirmed the acquisition of a stake AI-driven video enhancement company, Minute.ly.
The collaboration, which was completed after an $8m financing round with investors including Ansonia Holdings, will enhance Minute.ly as it continues to develop its AI-powered solutions and accelerate global expansion in order to meet growing customer demands for best-in-class video technology.
Minute.ly’s CEO and Co-Founder Amit Golan commented: “In today’s highly competitive market, Minute.ly gives publishers and content creators the tools they need to make the most of their video inventory, maximise revenue and cut back on costs. This investment will enable us to continue to develop and scale our technology – already at the forefront of the online video revolution – helping bring more publishers and content creators into the video age.”
The acquisition seeks to build on the growth of IP video, according to a Cisco white paper, it made up more than 80% IP traffic in 2018. Minute.ly’s proprietary technology – utilises insights gathered from extensive AI analysis, allowing publishers to benefit in an increasingly competitive market. The technology analyses hundreds of videos, extracting the most entertaining seconds to create smart, compelling video teasers, connecting viewers with engaging, targeted content, thereby increasing viewer engagement on broadcasting sites.
Christian Mueller, Infront’s Vice President of Strategy & Business Development, added: “Minute.ly’s technology will allow current and future clients to reach more fans around the world, optimizing marketing efforts in an efficient and reliable way to generate new revenue streams. Collaborating with a start-up aligns perfectly with our strategy of focusing on innovative client-orientated solutions.”
Minute.ly is already a trusted partner of major sports, news, and entertainment networks, used on the desktop, native apps, OTT, social and search results of some of the Internet’s most popular sites.
