Juventus has extended its partnership with Allianz in a 10 year deal worth just over £85 million (€103.1 million).
According to a statement issued by the reigning Scudetto holders, the insurance giant’s logo will now feature on the club’s training and warm-up shirts starting from this evening’s Coppa Italia semi-final tie against AC Milan.
In addition the Serie A sides ground will remain the Allianz Stadium until 2030, extending its current agreement which was set to expire in three years.
Allianz chief executive Giacomo Campora commented: “As of today, our partnership with Juventus has become even more solid, lasting and relevant at a national and international level.
“Not only have we extended the naming rights agreement with this top football club for the Allianz Stadium until 2030, but we have identified numerous additional sponsorship solutions that will associate the Allianz brand to the first team, as well as making an important commitment with the club’s women’s sector.”
The new agreement will not only cover the men’s first team, Allianz will also gain sponsorship rights for Juve’s women’s team, who are the reigning Serie A Women’s champions.
Giorgio Ricci, Juventus’ chief revenue officer added: “We are very happy to have expanded our partnership with Allianz, one of the most active global brands in the professional sport industry.”
The Munich-based company continues its strong relationship with one of Europe’s top clubs whilst also maintaining stadium partnerships with Bayern Munich’s Allianz Arena and OGC Nice’s Allianz Riviera among others.
On the pitch, Juventus are currently on the hunt for a nith title however, at the moment the clubs sit second behind Inter Milan on goal difference.
Insider Insight: It’s incredibly rare to see a 10 year deal within sports sponsorship, however Allianz has become firmly integrated into the football landscape. The financial commitment by Allianz also proves how its ‘family of stadium’ marketing structure has benefited both the insurance companies global partners as well as the company.