AC Milan extends BMW partnership to focus on sustainability

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AC Milan has renewed its partnership with the Italian branch of car manufacturer BMW Group

The initial deal was brokered back in 2021, with BMW announced as the club’s premium automotive partner. Since then, both companies have gone on to form a business relationship built on “shared passion, style, and appetite for a challenge”. 

Casper Stylsvig, AC Milan’s Chief Revenue Officer, said: “Much like our club, which connects and excites over 500m supporters throughout the world, BMW is one of the most recognisable brands worldwide, and extends beyond the automotive sector. 

“It is through partnerships such as this one that we are able to aspire to the appreciation of values for our brands on a global level, benefiting from strengths, knowledge and one another’s competencies.”

Both companies will embark on various socially beneficial projects, such as the ‘BMW in Tour’ initiative that brings people with disabilities onto the football pitch for a series of matches. 

The BMW in Tour final will be hosted by AC Milan at the PUMA House of Football in September, where the Official BMW Dealerships XI will go against Serie A’s Official Insuperabili First Team.

Massimiliano Di Silvestre, President and CEO of BMW Italia, commented: “We’re really proud of our partnership with AC Milan and this renewal is a natural consequence of all the hard work we’ve done together throughout the last two seasons. From our initial handover of the cars to the players to the creation of a special livery for the BMW i4 on the occasion of the presentation of the team’s fourth jersey, to the launch of the new BMW XM, previewed nationally at Milanello with the entire team, and, of course, the nineteenth Scudetto. 

“I also can’t forget the meetings with the BMW AG board, the social inclusion projects with our dealerships and the Insuperabili ONLUS and the incredible evening with all of AC Milan’s partners that was hosted at our House of BMW on Via Monte Napoleone, with the seven Champions League trophies exclusively on display.

“We’re not only united by a passion for competition and the constant search for betterment, but also by 360° sustainability, in terms of business, environmental impact and society. We’re both committed to doing our bit, and we will continue to do so together for the next two seasons.”

Part of the renewed partnership will include a focus on sustainability, a circular business economy and reducing the global carbon footprint.

AC Milan President Paolo Scaroni added: “We’re pleased to be able to continue the journey we’ve been on with an important partner in BMW, with which we share a vision, values and a pioneering, future-orientated approach, which has driven innovation in both of our respective sectors in recent years. 

“Furthermore, we are proud to be able to work with a partner that fully shares our commitment to social topics, which are central to our way of doing business. This allows us to further bolster a relationship that, in the space of two years, has given rise to a vast array of initiatives and opportunities. We’re proud to be able to walk side-by-side with BMW in a show of passion, innovation, style and sustainability.”

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