UFC’s Mackenzie Dern clinches agreement with Betmotion

UFC fighter Mackenzie Dern has signed a partnership agreement with leading Latin American online betting operator Betmotion.

The one year contract sees Dern – who currently holds a record of ten wins and one loss –  become the latest sports figure to join Betmotion’s expanding sponsorship portfolio, following Brazillian football star Cristiane Rozeira.

Betmotion will be allowed to utilise the No.11 ranked Brazilian-American straweight’s image on its website and social media networks, in addition to promotions and sweepstakes, which will include autographed items.

“I am very happy to be associated with Betmotion, a pioneering worldwide brand and a leader in responsible betting,” Dern remarked.

“We are going to deliver on some incredible projects and I am thrilled to join Cristiane, one of the greatest all time female Brazilian footballers, as part of the Betmotion family. I already want her to teach me some tricks with the ball, while I teach her some blows too.”

MMA has a large following in Brazil, which is home to many current and former UFC champions such as Deiveson Figueiredo, José  Aldo, Anderson Silva and Lyoto Machida.

Betmotion’s Brazilian Manager, Angelo Alberoni, added: Betmotion aims to promote sport and search for athletes who make a difference in the field in which they compete. 

“MMA has great appeal with Brazilians and Mackenzie is one of the leading sensations. It is a source of pride for the brand to be associated with both Mackenzie and Cristiane thanks to our sponsorships.”

Dern is the latest MMA figure to sign an agreement with a gambling operator, following middleweight champion Israel Adesanya’s deal with crypto betting site Stake.com. Other notable partnerships include Conor McGregor’s marketing agreement with Parimatch.

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