Professional Fighters League finalises Twitter alliance

The Professional Fighters League (PFL) has formed an alliance with Twitter which will see the mixed martial arts (MMA) promotion’s content made available on the social media platform through its new live event page.

Content will include PFL fighter training, pre-fight walk outs, real-time highlights, post-event press conferences and other fight night content. The deal also encompasses a live feed where influencers host a chat with fans to discuss the action called ‘The Round Up’.

“MMA fans on Twitter are very engaged, and they’re looking for creative new ways to experience fight content, directly within their timelines,” commented TJ Adeshola, Head of US Sports Partnerships at Twitter.

“The PFL delivers an innovative product for the MMA community on Twitter – and we look forward to bringing this epic partnership to life.”

Furthermore, the PFL and Twitter have announced they will launch hashmoji for fans tweeting about the event using ‘#PFLMMA’.

“Twitter and PFL are looking forward to advancing the sport by delivering a premium viewing experience to the 550 million MMA fans worldwide,” added PFL Chief Executive, Peter Murray. “Our partnership with Twitter, the place where MMA conversation thrives, will bring fans closer to the action by providing premium real time content for our global fanbase.”

In addition to the Twitter tie-up, the PFL has also designated DraftKings as the official sportsbook and daily fantasy partner of the PFL.

Under the terms of the contract, the daily fantasy sports operator will utilise the PFL’s proprietary SmartCage technology to offer fans a ‘truly unique viewing and gaming experience’.

It also means that the PFL will be the first in combat sports to capture and distribute real-time fighter data and analytics, integrated into each broadcast and across the league’s digital and social channels and featuring metrics like punch speed, fighter tracking, kick speed, heart rate and caloric burn.

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