DAZN expands standalone business solution in Germany

Digital sports streaming service DAZN is set to roll out its global commercial premises business – ‘DAZN For Business’ – in Germany.

In launching the standalone business solution, DAZN will enable restaurants, hotels, bars and hospitality businesses to offer fans live sports from its platform, including the Bundesliga fixtures on Fridays and Sundays and the UEFA Champions League from August.

The group also carries the LaLiga – having recently renewed its agreement to screen the Spanish top-tier in Germany and Austria – and the Copa del Rey, as well as holding the rights to the English FA Cup and Carabao Cup in the region.

In addition, the broadcaster will integrate further content in the future via a new partnership with Deutsche Telekom’s MagentaSport, confirmed in February.

“After the tough year that the hospitality industry has faced, and as venues start to open up, we are bringing all of this to businesses in one simple and competitive package, which we expect will attract more customers, who spend more money, stay longer and return more often,” explained Paul Sexton-Chadwick, Senior Vice-President of Global Commercial Propositions.

“We intend to expand DAZN for Business to wider global markets as our live sports and original programming offering builds.”

The DAZN for Business offering includes a new DAZN TV box and the new DAZN For Business app, which can be used to access its live sports portfolio, all specially tailored to the hospitality industry.

The broadcaster already has an established commercial premise offering in Spain, the US and Canada which brings live sport to tens of thousands of venues annually.

The streaming service unveiled its B2B offering in Spain with Orange to create the ‘DAZN fútbol’ channel that showed live and exclusive coverage of the 2020/21 Premier League season in commercial premises.

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