Online betting company Dafabet has inked a sponsorship deal with Brazilian club Palmeiras, becoming the team’s first-ever official sports betting partner.
Under the terms of the deal, Dafabet will benefit from exposure at Palmeiras’ Allianz Parque home stadium, interview backdrops, Palmeiras Plus TV, along with the club’s football academy and across its social media pages and official website.
“We are proud that Palmeiras has chosen Dafabet to join the family as its first betting partner,” said Executive Director of Dafabet in Brazil and Latin America, Kasper Trier. “Dafabet hopes to provide fans with the best odds, the best service and exclusive promotions.”
In addition, the sports betting firm and the reigning Copa Libertadores champions have a number of fan activations lined up, with Dafabet preparing to launch a special Palmeiras page for fans to access exclusive promotions and bonuses.
Roberto Trinas, Executive Director of Marketing for Palmeiras, added: “We are happy to sign this agreement with Dafabet, the first company in the sports betting segment to sponsor Palmeiras.
“We appreciate the trust and hope that this alliance will have results and benefits for the parties involved, especially for the millions of fans of the team.”
Dafabet also maintains a sponsorship agreement with Brazilian rivals Santos FC, having inked an agreement with the Brasileiro Série A club earlier in May.