Thiago Silva has been named a brand ambassador for Hebron group in an agreement brokered by the Alob Sports agency, announced at an event held in Brazil.
The Chelsea and Brazilian National Team athlete will work in marketing actions and advertising for the company, which is the manufacturer of the Energiclin line of vitamin-mineral supplements.
The defender stated: “In my career I went through great challenges and overcomings and we have a very similar history of achievements. I hope that we can continue to grow, for the good things ahead.
“Being the new ‘Energiclin Ambassador’ is a great honour for me. I am very grateful and happy with my nomination.”
Bernardo Pontes, a partner at Alob Sports – an agency specialising in influencer marketing – suggested that the novelty has the potential to add value to all involved. He stated: “Thiago Silva’s winning story is well known.
“Whether on or off the field, he carries essential values that value his image, such as humility and commitment. We were happy to be able to join him to Hebron, which is a very credible company in the pharmaceutical segment. Both sides will benefit from this union.”
Hebron already sponsors 12 soccer teams in Brazil, and Josimar Henrique Júnior, CEO and president of the firm added: “Thiago is an athlete who inspires millions of football fans around the world, for his ability to persist, transform and lead, whether in his official team or the main team of the country.
“Few players were able, for the Brazilian team, to win two Olympic medals and defend three world cups with such strength of will. And these characteristics have a lot of synergy with Energiclin.
“He will play a fundamental role in amplifying themes that go far beyond the sport itself, but which are directly connected to our values, both the brand and the company, expanding our image to more customers and consumers. For us, this partnership is a source of great joy and we are sure of success.”