Sky Broadband has agreed to become the official partner of Guild Esports – an esports team and organisation co-owned by David Beckham – in a three-year deal.
The pair outlined that they are aiming to offer UK gamers a ‘next generation esports experiences’, as over 17 million gamers play over seven hours a week across the country.
Rory Moran, Director of Global Partnerships at Guild Esports, said: “We are incredibly proud to welcome Sky to Guild Esports, and be the first major partnership for Sky in esports.
“Sky is a media, entertainment and connectivity powerhouse that will help drive Guild to the highest levels of performance in competitive esports globally.
“This landmark partnership is built on a shared vision for success and a commitment to driving the esports sector forward, through initiatives powering women in gaming.
“Not only does this partnership represent Guild’s successes to date and plans for the future but it’s also a testament to the values that sit at our core.”
Also as part of the deal, the service will be Guild’s official HQ, Wi-Fi and Broadband and Mobile Network partner. The Guild Esports performance centre in Shoreditch will also be named the Sky Guild Gaming Centre.
Sky’s branding will feature in an outdoor mural on the building and be the headline partner on Guild’s team kit for the 2022/23 season.
The new uniform will be worn for the first time by Guild X – Guild’s all-female Valorant team – as they participate in Riot’s Game Changer tournament this week.
“Sky transformed the way families watch TV, now we want to transform the gaming experience. In esports every second counts, so Sky’s full fibre broadband will be perfect for Guild’s gaming HQ,” added Stephen van Rooyen, EVP & CEO, UK and Europe at Sky.
“Speed and reliability, hallmarks of Sky’s broadband service, will give the Guild team and gamers across the nation the edge over the competition.”