KYC company Department of Trust (DoTrust) has partnered with champion jockey Harry Skelton, specifically centred around its BetBudget app.
Skelton, a National Hunt racing jockey who has claimed four wins at the Cheltenham Festival, will work with BetBudget as a brand ambassador.
BetBudget is a social responsibility tool, developed to enable sports bettors to review and approve bookmakers social responsibility and affordability requests for free, without having to submit bank statements and retaining control of their data.
“As a jockey, my profession is built on trust, he said. “I’m delighted to partner with BetBudget, a tool that drastically improves the way in which players share their financial and other personal information with bookies. Anything that helps people to bet in a safer, more responsible manner should be welcomed.”
BetBudget was developed by DoTrust to enable betting operators to carry out financial KYC checks such as income verification, vulnerability reviews and access to bank statement data for enhanced due diligence (EDD).
DoTrust states that its product is a personal finance tool ‘designed specifically for all types of gamblers’ for money management and decision making around betting spend, using open banking software regulated by the FCA for security, privacy and easy use.
Additional features of the product include personal budgeting tools such as consolidating bank balances, tracking disposable income, offering discrete personalised alerts for spending and withdrawals and P&L user history analysis.
“Financial KYC is becoming something every operator needs to conduct more often, more deeply and more accurately,” said Charles Cohen, DoTrust CEO.
“We are thrilled to be working with Harry to raise the profile of BetBudget among UK sports bettors in particular. They are the group most likely to encounter these checks today and benefit most from the free BetBudget app itself.”
Earlier this year, Cohen outlined his view that the betting industry should be concerned about mounting inflation and rising costs of living, citing YouGov data showing that 32% of UK gamblers intend to reduce their spend.