LOSC Lille and SPORTFIVE have formed a new partnership with Aushopping V2.
The deal sees the shopping centre of the Lille metropolis become an official partner of the French side, with its branding set to appear on the sleeve of the team kit during Ligue 1 Uber Eats matches.
“We welcome this partnership with great enthusiasm,” commented Olivier Létang, President of LOSC. “Aushopping V2 is a major local player, very close to our community and present for all the inhabitants and supporters of our metropolis.”
Furthermore, the collaboration will look to ‘bring new experiences’ to Les Dogues supporters until the 2024-25 season.
Maxime Pus, Director of Aushopping V2, added: “It is a pleasure and an honour for Aushopping V2 to embark on this adventure with LOSC. Being an official partner and present on the sleeve of this beautiful jersey is a strong marker of our ambitions for this site: to be a place close to its inhabitants and a partner in local life.
“As a neighbour of the stadium, it was obvious to be at the side of the fans, the players and the club. With the LOSC staff, we will offer residents unique experiences. Here we go for two crazy seasons! Aushopping V2 with you, LOSC supporters!”
Additionally, the organisation’s branding will also appear on the pocket of the women’s team kit until the end of the current campaign, then on the sleeve for the 2023-24 and 2024-25 seasons.
The partnership made its debut at LOSC’s home match on Monday, where they drew 1-1 against Stade de Reims.
Laurent Moretti, General Manager France of SPORTFIVE, concluded: “These are two emblematic local brands and players who share common values and ambitions.
“The agency is proud to be able to support Aushopping V2 in its sports sponsorship strategy and is delighted to see the brand on the Lille jersey for the coming seasons.”