Sony Sports Network has successfully acquired the rights to broadcast the UEFA EURO 2024 and 2028 in India.
Reaching the agreement with the Union of European Football Associations (UEFA), Sony Sports Network has also gained exclusive broadcasting rights for all UEFA National Team competitions between 2022 and 2028, as well as all European Qualifiers and Friendly Matches.
Content will be available on both traditional TV and on the network’s SonyLIV on-demand streaming platform for viewers across the Indian subcontinent, including Afghanistan, Pakistan, Bangladesh, Bhutan, Nepal, Maldives, and Sri Lanka.
Guy-Laurent Epstein, Director of Marketing at UEFA, said: “We are very pleased to continue our partnership with Sony Sports Network as the home of UEFA National Team Football in the Indian subcontinent until 2028.
“Fans in the region will be offered an extensive and excellent coverage of UEFA’s European National Team Football portfolio which includes the European Qualifiers, UEFA Nations League, UEFA EURO 2024, and UEFA EURO 2028, with all matches broadcast on linear television and the digital platform SonyLIV.”
The UEFA EURO 2024 will commence on June 14 in Germany next year, concluding with a final scheduled an exact month later at Berlin’s Olympiastadion. The qualifiers are currently being played and will last until March 2024 and the Play-Offs.
Rajesh Kaul, CRO of Distribution & International Business at Sony Pictures Networks India, concluded: “We’re thrilled to announce that Sony Sports Network has extended its partnership with UEFA and secured the rights to the UEFA EURO 2024 and 2028 editions, further cementing our commitment to delivering premium quality football on a massive scale.
“With the acquisition of exclusive television and digital rights in the Indian subcontinent, we’re excited to bring the tournament to viewers in multiple languages, ensuring that fans can experience the thrill of one of the biggest events in football.
“UEFA commands some of the most premium football properties, and this association expands our football portfolio with an additional 1300 football matches making us the premier destination for European football in India.”
In total, the six-year deal entails that over 1300 football matches will be shown across that period, with the network also televising the UEFA Nations League and their finals throughout June this year.
Kaul continued: “There is a high attraction for the marquee UEFA EURO tournament, featuring the top European footballing nations, both with advertisers and viewers in India. And this was evident in the successful broadcast of UEFA EURO 2020 on Sony Sports Network in which the viewership impressions were more than triple of UEFA EURO 2016 along with over 65 brands that associated with our network for the prestigious tournament across our linear and digital platforms.”
