The Canadian Football League (CFL) and Genius Sports are looking to evolve the viewer experience for the next CFL Game Zone ahead of the upcoming 2023 campaign.

CFL Game Zone is crucial in terms of matchday fan engagement, acting as the central hub for fans of the league to engage with exclusive products and contests, enabling them to connect more closely with the game through a range of interactive experiences.

Powered by the league’s official data and technology partner Genius Sports, the platform has been designed to bridge the gap between the CFL and the North American sports betting market.

CFL Preseason Futures was conceptualised for last season and has made its return ahead of the new season, which begins on June 8. Fans make several one-time predictions prior to the season kick-off before being ranked on performance, with all perfect predictions earning entry into prize draws.

CFL Team Picker has also already been made available on the league’s website, pairing new fans to one of the nine clubs that suits their personality most closely via a 10 question survey.

“For our incredible CFL faithful and any fans just being introduced to our game, the new and improved CFL Game Zone represents the future of CFL fandom,” said Tyler Mazereeuw, COO at CFL.

“At the heart of being a fan is connection: the desire to interact with like-minded others; the feeling of belonging to something bigger; the push to compare and proudly show-off that fandom. That need to connect and compete drives CFL Game Zone, and it continues to guide how we, as a league, engage with our fans.”

The CFL further revealed that, as part of its relaunch, CFL Game Zone has been redesigned with a ‘futuristic’ and ‘cohesive’ look, highlighted by a digi-neon colour palette, to ‘evoke feelings of interacting with a digital environment’ and to ‘heighten the gaming experience’.

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