Major League Baseball (MLB) has announced a new web3 activation that will offer ‘immersive and engaging’ experiences for fans across the globe.
A new, all-virtual ballpark will launch on July 8 as part of MLB’s latest metaverse expansion strategy. There will also be a special online watch party for the MLB All-Star Celebrity Softball Game.
Fans can enter the ballpark directly through MLB’s official website for a chance to meet other similar-minded MLB aficionados and win various MLB-branded prizes.
The inaugural virtual match will also come packed with certain fan mini-games that are connected in real-time with events happening at the T-Mobile Park in Seattle. Attendees can participate in a Sorare card scavenger hunt, as well as a ticket draw for the 2023 World Series presented by Capital One.
Kenny Gersh, MLB Executive Vice President, Media & Business Development, commented: “As we continue to enhance and prioritise the MLB fan experience through innovative technologies, this new virtual ballpark will become a great testing ground for the league and our fans worldwide.
“In working closely with Improbable, we’ve taken what baseball fans know and love about their unique ballpark experiences and connected it to an accessible, virtual world. Not everyone has the opportunity to attend Major League games or enjoy a Major League ballpark experience, but now we can provide this opportunity to anyone with an internet connection, no matter where they are. “
