Wearable payment tech firm DIGISEQ is providing prepaid fobs for those attending the 2023 Rugby World Cup to enable contactless payments across selected hospitality areas.
DIGISEQ is working alongside Unlimit to help 1,000 consumers in selected areas of stadiums in France to make purchases via the prepaid fobs that aim to make purchases as seamless as possible.
This is not DIGISEQ’s first foray into embedding its wearable payment tech in the sports market, having previously partnered with Mastercard to provide similar contactless payment offerings for last June’s UEFA Champions League Final, as well as the 2023 French Open at Roland Garros.
Iain Case, Solution Integration Manager, said: “We’re delighted to have showcased the limitless possibilities of our wearable technology solution with our partners at the Rugby World Cup.”
“DIGISEQ’s innovative use of wearable tech is opening the gateway to countless exciting and immersive experiences for millions of sports fans, all of which are now easily accessible through wearable gadgets that effortlessly travel with them.”
“Incentivised by several recent successful adoptions of our solution to create extraordinary fan experiences, we are starting to witness growing interest from sports clubs and venue operators, who have recognised the advantages of enabling secure contactless payments and digital ID verification via wearable gadgets.”
Jovi Overo, Unlimit Director, added: “Bringing seamless payment solutions to the market is central to what we do at Unlimit. We are excited to have partnered with DIGISEQ, a forward thinking company passionate about delivering the very best products, to create a truly one of a kind experience for match day fans at this year’s Rugby World Cup through wearable tech.”
“Despite short notice, we were able to deliver the technology quickly and get it on the wrists of fans for the start of the tournament. This new activation not only simplifies the payment experience but opens new opportunities for other brands and events in the future.”
