Aston Villa has named Adidas as the club’s official kit partner in a multi-year deal from the 2025/26 Premier League season onwards.
For the first time in Villa’s history Adidas will supply the club with match kits and training wear to all men’s, women’s and junior teams.
Nick Craggs, Global Football General Manager at Adidas, commented: “We are delighted to announce and share with fans adidas’ new partnership with Aston Villa Football Club. To partner with the club for the first time in our histories is a signpost for an ambitious future together; from the foundation of making the best product for both athlete and fan, to sharing stories and moments that will connect us with Aston Villa fans the World over.”
The agreement comes after a successful season for Aston Villa. The men’s team earned a spot in the UEFA Champions League for the first time since the competition’s rebranding and made it to the semi-finals of the UEFA Europa Conference League.
Meanwhile, the women’s team has solidified its position at the top level of domestic competition since earning promotion in the 2019/20 season.
This deal will see the sportswear brand replace Castore, which was reportedly dropped due to Villa men’s and women’s players complaining over the wet-look design of the Castore kits, believing them to affect their performances due to weighing heavy.
Following this issue, the Villains began to look for a new supplier, ultimately agreeing a deal with Adidas. Another potential factor for this decision is that Aston Villa owner Nassef Sawiris, owns a 7% share in the sports apparel company.
Chris Heck, President of Business Operations at Aston Villa Football Club, said: “We believe we should be judged by the company we keep and so we are delighted to announce our partnership with Adidas, one of the biggest and best sports brands in the world. This partnership represents an exciting new chapter for Aston Villa Football Club as we look to position ourselves consistently amongst the top football clubs globally.”
The new supplier will combine with Betano, Villa’s new front-of-shirt sponsor. The betting operator, owned by Greek multinational gambling group Kaizen Gaming, signed a multi-year deal with the club, which will run until the sponsor restrictions come into play in the 2026/27 season.
Heck added: “The announcement of the partnership with Adidas, the biggest technical partnership in the Club’s history, follows the announcement of our new front-of-shirt partner, Betano, a couple of weeks ago and marks another milestone on the journey to grow our business on the global stage.
“We cannot wait to show the fans the new home shirt for the upcoming season, a season which will see UEFA Champions League football at Villa Park for the first time in the Club’s history. Up the Villa.”
