The USL Super League, a new Division One women’s football league starting this summer in the US, has named Peacock as its official streaming platform for its inaugural season.
Beginning the weekend of 17-18 August, fans in the US will be able to stream every regular season and playoff match of the new league on Peacock, totaling 115 matches.
The USL Super League, sanctioned by US Soccer as the latest Division One professional women’s football league in the United States, will debut with eight clubs, each scheduled to play 14 matches from August through December as part of the Autumn Schedule. Following this initial phase, the league will take a break for the winter season.
Amanda Vandervort, President of the USL Super League, commented: “We are thrilled to partner with NBCUniversal and Peacock to provide a world-class viewing experience for USL Super League fans across the country.
“NBC Sports and Peacock have raised the bar for soccer coverage in the United States, and their commitment to the USL Super League is a testament to what we are building. It affirms the Super League’s integral role in elevating women’s soccer and bringing more opportunities for players, coaches, and fans in the women’s game.
“Our matches will be easily accessible for fans in one place, and we look forward to working with Peacock to build the Super League into a global leader both on and off the field, while also partnering with NBC Sports Next’s SportsEngine Play to reach millions of young athletes and their families.”
The multi-year deal is central to an expanded partnership with NBCUniversal, which will also use NBC Sports Next’s SportsEngine Play streaming service and digital products for other USL leagues and properties.
As mentioned above, the USL Super League media rights agreement is part of an expanded partnership between the USL and NBCUniversal. The partnership was established in 2021, when the USL selected NBC Sports Next to launch a new digital network for the league and clubs.
Key elements of the expanded partnership include SportsEngine Play, NBC Sports Next’s first streaming service for youth and amateur sports, becoming the official home of the USL League Two and USL W League – the pre-professional leagues for men and women.
As the designated technology partner of the USL, all USL Academy and USL Youth clubs have access to SportsEngine’s team and tournament management technology, with USL Youth made up of nearly 600 teams and over 9,000 players.
In total, NBCUniversal platforms will stream over 1,000 matches live or on-demand annually across the USL Super League, USL League Two and USL W League.
Since 2020, Peacock has become a key platform for soccer fans in the US, offering coverage of the Premier League, Telemundo’s record-breaking Spanish-language FIFA World Cup broadcasts and Olympic football.
Will McIntosh, President at NBC Sports Next, stated: “We’re extremely proud to be expanding our relationship with the USL, which focuses not only on reaching their passionate and supportive fans but also creating more access to great soccer competition for new audiences who love to play and watch the game, especially young people and their families.
“The USL will be a great complement to an already robust live sports offering on Peacock and SportsEngine Play, not to mention the training and development content included as part of a SportsEngine Play subscription.”
