EuroLeague Basketball is providing fans and partners the opportunity to curate AI-generated content through its recent partnership with WSC Sports.
Digital creators will be able to access licensed footage of both the Turkish Airlines EuroLeague and the BKT EuroCup through the WSC Sports For Creators Program, collaborating with creators to enhance its online presence and engagement, as well as reach new audiences and demographics.
Alex Ferrer Kristjansson, EuroLeague Basketball Marketing and Communication Senior Director, said: “Euroleague Basketball is always looking for opportunities to innovate and expose more people to our outstanding and unique game experience.
“WSC Sports with their technology and innovations allows us to do this in a way that safeguards our content, whilst opening up new distribution channels and helping content creators expand their platforms, which is a win for basketball fans.”
The WSC Sports For Creators Program launched last year as a solution that provides value to both media rights holders and content creators, allowing the latter access to a video library and creation tools, which makes the creation and publishing of content easy and seamless while avoiding copyright infringement.
Through the WSC Sports Creators Program, content creators have already accessed footage of some of the most valuable sports leagues and competitions, including Bundesliga, Serie A, Top Rank Boxing events, ONE Championship combat sports.
Aviv Arnon, Co-Founder and Chief Business Developer Officer at WSC Sports, added: “Our goal is to see both Euroleague Basketball, and a host of hoops creators, elevate their content and make it available for fans to watch and engage with wherever they want to consume it.
“The Creators Program is a unique model that provides clear benefits to all. It enables rights holders to maximise the full value of their content by tapping into creators’ highly engaged audiences, allowing them to easily generate and monetize more of the content fans want, without the risk of copyright infringements.”
